Owing to the scoring solution, the assessment of customer characteristics and behaviors facilitates directing the right people to the right Marketing Automation scenario. Thanks to the scoring points, you can find out who in the database is really a valuable contact and when to react.
Scoring of features. iPresso can award points for specific features as well as for a set of features that must occur simultaneously.
Behavioral assessment consisting in assigning points for specific activities, e.g. visiting a given page, clicking on a link in an e-mail.
You can implement your own scoring plans and rules. Attribute scoring globally, e.g. for each opening of any e-mail, but also assign points on a completely different scale in a given Customer Journey scenario.