For many years, iPresso has been supporting professional marketers in designing practical solutions for various industries that provide an advantage, take into account the brand's unique know-how and are noncopyable. With our support, it is possible to implement the Enterprise system within a few hours, and you can enjoy the first positive results of effective automation after just a few days.
iPresso has versions properly prepared for specific sectors in terms of technological possibilities as well as knowledge, support and ready-made processes.Basing on the data collected by our system, we design unique automation processes and communication support that operate in a specific context of a brand, business, customer group or users.
We specialize in selected industries, also in the field of know-how. We provide customized support efficiently integrating with marketing teams and understanding their needs. Our role in building a unique solution is to be proactive. We monitor processes and recommend subsequent steps to achieve more value from marketing automation.
By supporting users on a daily basis, we also take care of providing appropriate expertise and teaching the ability to benefit from technology to achieve greater productivity and build brand value.
Together, we prepare a marketing automation strategy, preceded by an audit of the used technologies, market analysis and data exploitation. We prepare recommendations and specific solutions targeting team work-flow, communication tools and appropriate training.
Marketing Automation technology is not everything. A properly, consciously developed ecosystem of tools used to support marketing, sales and daily work becomes key in achieving the results expected by recipients. We engage ourselves in the process of building and developing MarTech Stacks from the perspective of automation.
Millions of contacts, millions of messages, and each adjusted individually as to time, content and form. All of it done automatically and seamlessly!
Marketing Automation must provide an instant response to user reactions, ever-changing customer needs, identified preferences and plenty of other factors affecting communication. Such possibilities are available with iPresso technology, which provides specific tools and data processing methods to conduct activities in real time.
Integrated customer support and service solutions with Customer Journey automation and registration.
Among other things, eCouponing is a way to establish better loyalty relationships with customers, dynamically expand the customer base and conduct personalized sales campaigns.
From light-touch mechanisms with e-mail confirmation codes to advanced monetization programs with integrated production lines. iPresso offers enormous possibilities to design sales and loyalty programs using both electronic and printed coupon instruments.
Simultaneous testing of countless variants of communication scenarios, for many channels, each of which can be accurately fragmented, is just one of the options offered by iPresso to improve efficiency.
As part of iPresso Studio, you can carry out multi-dimensional, multi-variant A/B/X tests in a single place - tests of e-mails (read more here and here), actions triggered on websites (read more here and here) and others depending on the specifics of the analyzed companies and metrics.
Each scenario can be divided into many variants - random groups, which will additionally have their own, separate scenario. The size of the contact groups in each variant can be established with certainty. As the scenario progresses, the contacts flow to each version, giving an unequivocal answer to which version works best. This extends the possibilities of finding the most efficient way to reach recipients and achieve the desired objectives.
Breaking down scenarios also allows the use of control groups. Just select the indicated sample (by giving the % and/or the absolute size of the number of contacts), and iPresso will automatically and randomly “pick” contacts from before the subsequent story of the scenario to check whether executing it actually brings the expected results.
The iPresso system also allows you to report and recognize efficiency. Owing to the unique tool for measuring campaign results, it is possible to compare the defined conversion in selected channels that were used in the campaign. On top of that, you can compare the results in terms of the so-called direct and indirect conversions.
How about even more? For advanced users who already have data showing various phenomena, we prepare models based on advanced statistical analysis. You can also connect them to iPresso in the form of dedicated calculation modules and reports.
iPresso allows you to integrate, process and retransmit data. Owing to this, iPresso Enterprise creates a solid basis for designing individual sets of marketing technologies that will be fully suited to the unique needs of a given company.
iPresso enables automatic triggering of specific actions in other systems and applications as well as executing actions as a result of inquiries from another system. Thanks to this, the entire MarTech ecosystem in the organization functions dynamically, carrying out tasks automatically and speeding the response time to the necessary minimum.
Combining the MarTech tools in iPresso provides, above all, greater possibilities of reporting and assessing the situation across all connected channels, as well as customer knowledge.
Measuring the stages of sales and conversion from promotional activities is key to assessing their effectiveness and the speed at which potential customers overcome each stage of sale process. If you get this kind of insight, then the future planning and execution of improvement plans can go much smoothly.
One of the most popular and common way to track and evaluate progress is using so-called funnels of pipelines.
Divide the whole process into different stages where each one will have its own criteria, about what potential contact needs to do/have to qualify for it.
For example:
Registered newsletter recipient → Downloaded document → Filled form about the offer on WWW → Bought product/service
Or simpler:
sum of every newsletter’s recipient → clicked links referring to e-book → number of downloaded e-books
For each of those stages you can create a different segment with different criteria, and then connect them with a pipeline. And that’s all! You can create many pipelines, and each one of them will automatically refresh itself, so you can always have access to the actual date, and can track on what stage of the pipeline each contact is.
Sales funnels:
First contact/interaction → presentation → sending offer → negotiations → signing contract
Promotion funnels:
Contest registration → confirmation of participation → filling contest questionnaire → receiving promotion email → entering the site with promotion → ordering of promotional product or service
E-commerce funnel:
Adding product/service to cart → confirmation of order → order has been paid for → order has been sent → order has been received