A special version of iPresso for the media and entertainment industry. In addition to being equipped with dedicated technology, it also offers industry-specific support.
Unmanaged traffic investment: Ads and SEO drive traffic, but most visitors leave without a trace.
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Efficient lead generation: Pop-ups, forms, and web push capture contacts, while automation scenarios convert visits into sales.
Lack of content personalization: Everyone sees the same page and the same offers.
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Recommendations based on viewing history: Behavioral segmentation serves content that truly interests the audience.
Silent subscriber churn: Users stop using the service and churn without warning.
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Pre-churn retention: A drop in activity triggers a retention scenario before the customer leaves.
Unnoticed premieres: New seasons or events get lost in the information noise.
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New release notifications: Information reaches only those interested in specific genres or topics.
Single-channel communication: Some users never engage with emails.
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Omnichannel reach: Push, email, and WhatsApp combine into one cohesive scenario.
iPresso M&E is the only such integrated Marketing Automation platform on the market that supports communication for VOD distribution channels, satellite TV, SmartTV content, www and mobile.
Solution for OTT and VOD platforms, TV broadcasters, news portals, communication operators, gaming and entertainment ecosystems.
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Integrated database with broad possibilities of working on segments with a single 360 view of each user in the database.
A well-organized database, built non-stop, updated in real time is a mine of knowledge and insights for marketers. It allows learning more about the consumers of content - their behavior and actual needs. This knowledge represents a market advantage and a starting point for further, even better and more effective communication activities.
Importantly, iPresso M&E allows you to work on people and segments, build customer paths and manage their life cycle, frequency of communication, and administer databases of many product segments in one place.
Communication is an indispensable part of the product and services of the media industry. With iPresso, the largest operators and broadcasters establish relationships with their users on a different level of personalization, creating additional, unique value for their recipients.
Play fair. Data security and attention to privacy require top-class solutions - which is what iPresso M&E is all about.
iPresso adjusts the permissions and functions to the work of marketing teams - it’s a tool used in their daily work. It permits granting access not only to individual functionalities, e.g. in view of the role within the business, but also due to the target group of communication.
It also allows for the engagement of iPresso’s external partners, who develop projects and campaign schemes directly in the system.
New communication channels, tools, preferences of users and recipients of content, brand new formats. Readiness for continuous adaptation is the DNA of iPresso M&E and the source of our clients' competitive advantage.
In iPresso, you have at your disposal a set of tools for cross-selling, up-selling, repeat purchases, returns, and educating customers about the product category.
Creation of multiple, simultaneous (e.g. for different brands and products) monetization programs.
Education of customers within the world of the brand and product category that allows enhancing preparedness to buy.
Tools for creating promotions using coupons (print, digital)
Learn how iPresso can support your business growth.
Make an appointment for a demo and experience the full capabilities of our Marketing Automation system.
