We have been working with the largest companies in the industry for more than 10 years. Based on this experience, we have created a solution tailored to the specifics of FMCG.
Major consumer brands have chosen iPresso to build customer relationships. Tailored, contextual communication will bring your company increases in audience loyalty, marketing effectiveness and sales.
With us, you will automate communications conducted through channels tailored to your customers' expectations - including email, SMS, WhatsApp, push notifications.
Reaching customers through the channel they prefer is only half the battle. You still need to provide him with the content he is looking for at the moment. We rely on context-based marketing, the most effective form of communication. iPresso collects data about user activity on your company's website and sends messages tailored to their current needs.
Contextual marketing pays attention to and takes advantage of what is going on around the customer: weather conditions, exchange rates, interest segments. It doesn't just rely on information from CRM and other sources. Context builds a broader and closer communication with the recipient, which translates into increased sales, better conversions and greater loyalty.
We gather knowledge about customer behavior for you and help
you use this data to build an even better shopping experience
Consumer data + External data (e.g., weather conditions)
Contact segmentation, Marketing Automation scenarios, Personalization
Communication via email, web, SMS, web push, mobile push, WhatsApp, packaging, G Ads + others
Marketing automation will help you create a comprehensive knowledge base of your consumers. From building a database of contacts, to multiple options for engaging them to interact with your company, to keeping them interested in your offerings.
Attracting new consumers to the base, i.e. promotional activities, sweepstakes, events and systematic activities.
Engaging consumers in promotional activities, stimulating purchases, building awareness.
Consumer retention - Recurring purchases.
We know how important offline activities are in the FMCG industry. iPresso combines the effects of these activities with online marketing to support trade-marketing and sales, and maximize e-commerce conversions.
Do you have a small marketing team and are worried that there won't be enough human resources to enjoy the benefits of automation? Rest assured, iPresso increases the efficiency of even the smallest teams many times over, offering ready-made scenarios for marketing activities and automating processes that previously took you a lot of time.
