Main Features

iPresso is packed with numerous useful features and functions. Here we are going to show you those which are most often used by our clients and which quickly benefit them. If you are looking for more information and detailed descriptions - no problem, you'll find them here:

Scenarios of Marketing Automation

Designing customer paths and even very sophisticated automated communication scenarios has never been so easy! Wizard with Drag & Drop tools created with marketers for marketers

  • Designing
    Design customer paths and campaign scenarios easily using the intuitive Drag & Drop editor. It’s easy to use but very rich in applications.
  • iPresso Studio creator
    iPresso Studio creator will guide you through the scenario creation process step by step. After that, just launch it and enjoy!
  • Reporting
    Real-time reporting of contact flow through the scenario. You can view it directly on the scenario draft or in the form of charts and funnels. Readable and accessible, without the need to wait for the end of the campaign.
  • Actions
    A collection of ready-to-use actions. But it doesn't end there - you can define any actions of your own, integrate external tools or use API.
  • Conditions
    Separating communication from a number of available conditions. Each of them is very spacious and offers plenty of configuration options.
  • Areas and notes
    Are scenarios getting more sophisticated, longer and creative? Do you work on them as a team? In iPresso you can mark areas and add notes. If you happen to take a look at what iPresso is automatizing - you will receive instant feedback.
  • Save as picture
    Need to show your draft scenario to a larger audience in your presentation? Just save everything as a picture :-)
iPresso Marketing Automation scenario

Measuring results

Modern marketing is all about setting indicators that describe the state and effect of communication with the users. Continuous observation in real time allows an immediate response and an instant correction.

KPI
With iPresso, key performance indicators (KPIs) can be defined individually. We do not impose ready-made metrics and do not claim that they will be the best. Every business develops its own metrics for measuring the effectiveness and condition of marketing. iPresso observes the established KPIs and measures them constantly, showing the level of performance, trend and defined target.

Reporting from integrated data
iPresso integrates data from a number of sources, enabling reporting in a uniform manner in one place.

Database overview
What is the status of the database? How many categories are there, how many contacts have certain characteristics? These questions concerning attributes are targeted by a database cross-section report that can be shaped according to your needs in the form of configurable dashboards.

Campaign report
Measure the conversion, e.g. to the indicated customer activities. You can indicate the conversion, choose the communication channels from which it should occur and measure it precisely day after day.

Pairing iPresso with Google Analytics
Integration with the most popular tool for online traffic analysis takes place in two directions: iPresso downloads selected data to enable defining own KPIs in combination with data from other sources, and iPresso provides data to GA.

Dedicated dashboards
iPresso allows you to obtain a dedicated, unique dashboard in any predefined form, which will collect data, count and indicate statuses. We will help you choose the metrics and consult the possibilities.

iPresso reports

Real-Time Marketing

On time - which nowadays stands for “in real time”. Real Time. Customers expect timely responses and messages that hit the bull's-eye at the right time and in the right place. iPresso allows you to communicate in and within real time owing to the advanced technology of Real Time Marketing.

Notifications on websites
Designing and triggering various notifications in the website form and content depending on the characteristics and sequence of user behavior. Pop-ups, banners, notifications and other so-called modals, and more.

Creation design
Built-in iPresso Studio enables rapid creation of appealing notifications on a website without touching the source code.

Personalized content
iPresso identifies user attributes and behavior in just seconds. Based on instantly determined features, it selects the right message with personalized elements of content.

iPresso pop-up creator

Content Automation

Automatically adjust the body of marketing campaigns and websites to provide your customers with personalized content.

Downloading feeds
E.g. with products

As part of integration with e-commerce platforms, automatic saving of order and product activity and their parameters, such as: product price, product number, website address, URL, SKU, order value

RSS and building automatic newsletters
Building automatic newsletters in the intuitive Drag & Drop wizard by configuring the RSS reader with the iPresso platform.

Dynamic email blocks in the email body
A single element of an e-mail campaign, created once in the form of text or in HTML code, enables its use in many e-mail creations.

Dynamic blocks on pages
Automatic adaptation of appearance to the website and elements personalizing the content individually for each visitor.

Scoring

Owing to the scoring solution, the assessment of customer characteristics and behaviors facilitates directing the right people to the right Marketing Automation scenario. Thanks to the scoring points, you can find out who in the database is really a valuable contact and when to react.

Demographic scoring
Scoring of features. iPresso can award points for specific features as well as for a set of features that must occur simultaneously.

Behavioral scoring
Behavioral assessment consisting in assigning points for specific activities, e.g. visiting a given page, clicking on a link in an e-mail.

Own scoring rules
You can implement your own scoring plans and rules. Attribute scoring globally, e.g. for each opening of any e-mail, but also assign points on a completely different scale in a given Customer Journey scenario.

iPresso scoring

Push notifications

The ability to reach people using web browsers and mobile applications in real time. Designing and triggering notifications depending on user behavior.

Web Push
Sending notifications and reaching a defined target group within your monitored website.

Mobile Push
Sending notifications and reaching a defined target group within your mobile application.

On Site Push
Designing content in the form of pop-ups and triggering them by acting in real time in response to the current activities of a potential customer.

iPresso push notifications

Advanced segmentation

Managing well-chosen, automated, personalized communication across multiple channels for large databases requires an efficient segmentation tool.

Segmentation wizard
Intuitive but powerful segment wizard. In the form of a sequence of fields with including and excluding sets, you can create a segment, including even with a very specific description.

Saving segments
The segment can be saved and used for further work in iPresso.

Actions on segments
After saving to a segment, you can perform mass actions, e.g. assign tags to contacts contained in it or perform other actions.

Using segments
Segments are available for further use in communication design.

iPresso segmentation

Data Collector

Collecting data from the site. It allows you to collect activities, update contact attributes or add new contacts. By filling out a simple and intuitive form, you can update your contact database on an ongoing basis.

Indicating data to be downloaded
Selecting the events that are to occur on the page - the following events can be selected: clicking on the selected element, changing the value of the form field, saving the form, after a specified time from loading the page.

Determining whose data is to be downloaded
Possibility to select contacts whose data is to be downloaded. There is an option of downloading the data of all contacts, only anonymous or only monitored.

Without IT involvement and interference in the website code
Possibility to collect data without the need for IT involvement. All you need is the monitoring code posted on the website.

On-the-fly data processing - indicating actions to be performed
Selecting the action to be run, e.g. activity record, activity saving, attribute update, contact saving, saving data to the browser memory, collecting a web push token.

iPresso data-collector

Responding to abandoned processes

Highly personalized messages sent to each user who have started a specific activity but did not complete it and abandoned the process.

Abandoned cart
The mechanism of saving "abandoned carts" by delivering a personalized message to each user who has not made payments for selected products with the possibility of increasing its value.

Abandoned form
The user started filling out a form but abandoned it halfway? This is one of the many uses of the abandoned processes functionality in iPresso.

Designing unique reaction scenarios
The system allows you to define your own rules enabling personalization of messages to contacts in the database and anonymous users, depending on the selected conditions allowing to reach a specific segment.

iPresso abandoned process

Integrations

The integration of data from external systems and applications supplement the context of contacts.

Center of integration
A place where you will find all available systems and applications that can be integrated with iPresso.

Dedicated integrations
Possibility to launch dedicated data integrations with systems that are not included in our offer permanently.

Integration of own solutions thanks to API
In addition to using our ready-made integrations, you can also use our rich API that allows you to integrate your solutions.

iPresso integrations

Contact database management

This is no longer just a job for database analysts. Now everyone can handle even multi-million databases of contacts.

Contact manager
Intuitive, with quick access to details of the Contact Manager. Browsing the database top-down with the possibility of working on a single contact.

Any type of contact
It will never be just a mailing list or a database of companies and contacts. Here you can create the types of contacts you need. For example, organizations and even devices, machines, cars. You will adjust the construction of the base exactly to your unique business.

Attributes
Information that describes your contacts. As you are aware, the description can vary; the more precise the description, the more useful it is. In iPresso you can freely create attributes (custom fields) with different types and quantities of data.

Activities
The behavior and actions taken by the monitored contacts. iPresso already has a rich collection of activities that the system keeps practically from the moment it is activated. That said, great opportunities to create a unique solution and knowledge emerge by creating new activities.

Timeline
iPresso assigns all data to a specific contact, thus building knowledge that provides a context for it. It is depicted in a clear form of a timeline, where system activities, actions and contact activities are postponed.

Data integration
All integrated data from external systems and applications supplement the context of contacts. You can use ready-made integrations right away and benefit from the rich API to integrate your solutions.

Relationships between contacts
This is a unique feature of iPresso. Only here, you can combine individual contacts into relationships. e.g. student - teacher - school, owner - car etc. Imagine the possibilities it offers for further, personalized communication.

iPresso contact manager

E-mail marketing

In fact, it’s something much more than just email campaigns. With Marketing Automation, e-mail marketing has entered a higher level, and in iPresso it is a completely new generation!

Drag&Drop editor
An easy, fast design with the iPresso Studio wizard – it will guide you step by step through preparing e-mails with design using an intuitive drag-and-drop editor.

Templates
The template library contains ready-made e-mail formats for any occasion in a variety of styles. Needless to say that they are responsive.

Email preview
You can quickly preview the designed emails on devices with different screen sizes.

A/B/X tests
iPresso tests are multidimensional. You can test e-mail senders in combinations with the subject, content and choose the winning versions automatically not only on the basis of openings but also clicks, and even the final conversion, e.g. for the purchase of a product in an online store.

Personalization
Personalization is not just about addressing the addressee by name in the vocative. It’s also the ability to fully customize the content of the message with text blocks, images and even attached data sources (e.g. product feeds from an online store). On top of that, e-mails can be sent individually in response to a specific event.

Reporting
Accurate reporting of e-mail marketing campaigns: individual and collective, by campaign or e-mail templates. Additionally, you can check the conversion from specific email marketing campaigns.

Advanced settings
Full configuration of the campaign in one place, on one page.

High throughput and deliverability
iPresso sends millions of e-mails with very high throughput, while always taking care of deliverability and customer reputation. In the Enterprise version, we additionally carry out an audit of email databases, the quality of addresses and domains, and recommend best practices.

iPresso studio

Loyalty tools

With iPresso you can easily, quickly and cheaply implement loyalty and monetization programs based on points, e-coupons and other mechanisms.

e-Couponing
A comprehensive coupon module for managing loyalty programs with generating unique codes, integration with online stores, generating printouts, program site for end customers, template management and many other functions, enriching the loyalty program and increasing its efficiency.

Monetization programs
Extensions for iPresso, which enrich the instrumentarium of tools and possibilities of building unique and effective marketing activities. You can create an entire loyalty program based on monetization mechanisms.

iPresso loyalty program

Customer survey

Learn the opinions of your customers, do not hesitate to ask using convenient forms of communication. You can also let their behavior “speak” for itself, learn the way they navigate on the website, as well as actions and reactions to your activities.

Surveys
Create anonymous surveys and more. With open-ended, single and multiple choice questions. Appearance customization and detailed statistics. It’s so simple.

Search for the so-called insights
Browsing the database can be addictive. Especially when you can find interesting phenomena and/or typical behaviors. Contact Manager paired with the survey tool and notification wizard allows you to search for the real needs of users and customers.

iPresso survey

Customer Data Platform

One place for data about the client from many sources iPresso integrates data from internal, external, natively integrated systems and in a dedicated manner. It updates data as quickly as possible, usually in real time.

Data in its full scope
Data in the form of attributes (e.g. demographic), behavioral data (activities, behavior) and transactional data (e.g. about purchases).

iPresso ID
One identifier that allows you to maintain data consistency despite multiple sources and integration in such a way as to share data further in your systems and increase their value.

1st party data
The data belongs only to the company that administers it. iPresso safely aggregates data only for the benefit of the customer and does not use it for any other purpose.

Integration with API
Possibilities of using data through integration, including with analytical systems. At any time, you can integrate another solution using REST API, JS API and Mobile API iPresso.

Anonymous users
Conducting communication to anonymous users based on the collected data on cookies. It is possible to carry out personalization based on behavior using on-site actions and, in the case of accepting the push token, also actions using web push.

Registered users
A full range of available actions in all available communication channels based on the acceptance of data processing by users.

GDPR Manager

Consent management

  • Adding multiple consents for different purposes
  • Content of consent in multiple languages
  • Dependencies between consents (e.g. unsubscribing from one consent automatically unsubscribing from the other)
  • Handling consents to use historical data
  • Differentiating consents for communication from others
  • Handling of consents by external systems thanks to the possibility of integrating calls

Multilingualism

  • Support for content in any language
  • Use on multilingual websites and applications
  • Possibility to use language-specific unsubscribe, sign-up, thank-you and profile pages

GDPR compliance

  • Tools and procedures to meet the requirements of the applicable General Data Protection Regulation
  • Ready solutions proven and used by many large companies in many industries
  • Management in many geographic markets, including those outside the EU

Statistics

  • Sign-up and unsubscribe statistics for a given consent
  • Statistics of contacts who have a given consent or have unsubscribed from it
  • A dashboard of consents with an overview of basic statistical data in the form of charts

History of consent changes

  • Registration and archiving of changes to the content and configuration of each consent in the system
  • Viewing each version of the amended consent

Profile pages

  • Creating multiple profile pages for contacts - depending on the language version, purpose, scope of shared data, options available for contacts
  • Editing pages in the editor with the possibility of editing HMTL and loading a ZIP file
  • Automatic secure hosting of websites with generating unique links
  • Possibility to create subpages with, among others, contact details, acknowledgments, data deletion confirmations

Opt-out pages

  • Creating unsubscribe pages for opt-out
  • Designing an individual graphic design
  • Automatic hosting and address generation
  • Support for single- or double opt-out processes
  • Creating multiple variants of the unsubscribe page from individual consents

Automated process of registering and withdrawing consents

  • Creating forms for signing up for consent
  • Integration of forms via API, sending information about subscriptions
  • Collecting information about consent with the use of iPresso Data Collector without the need to interfere with the website code
  • Automatic adding of unsubscribe links to e-mails (e.g. in the footer)

Consent events saved in the history of each contact in the database

  • Every interaction of a contact with consent is recorded in its timeline (history)
  • Support for the process of data deletion and anonymization – in which case the data can be irretrievably deleted without the possibility of restoring it.
iPresso consent manager

Persona Creator

Finally! A tool for creating personas - here you will describe, illustrate and benefit from the main character of each Customer Journey in practice.

Intuitive design of personas
Easy-to-use editor that allows you to choose a photo or illustration of a persona, insert descriptions.

Persona database
You can create many personas for different brands, products, services. Each persona can have its equivalent in segments.

iPresso persona creator

iPresso Satellite

Innovation in Marketing Automation introduced by iPresso®. It allows you to automatically trigger advanced, personalized scenarios as a result of changes in the environment, e.g. weather parameters.

The first Marketing Automation that reacts to external conditions
Accurate Real Time Marketing that reacts not only to the behavior of customers and their declared needs at a given moment but also takes into account the context - environmental conditions.iPresso automatically observes the indicated parameters to start personalized communication, information processing, and customer service scenarios.

Responding to weather conditions
It’s just an example, but it shows the possibilities offered by iPresso Satellite. You no longer have to react quickly to weather changes and set up a campaign in a hurry. iPresso will be prepared for any situation. It will run a different scenario for the appropriate segments when it is raining, another one when it is hot, and a different plan when it is cold and snowing.

iPresso SatelliteiPresso satellite

Triggering scenarios to change parameters
iPresso can monitor every parameter that is available on-line and that can be indicated. These can be exchange rates, stock indices, statistics, and more.

Launching the campaign in view of the size of the segment
iPresso also observes what is happening with data inside, e.g. in customer segments. It can react by launching a campaign, for example when the number of customers in a given segment is sufficiently large and the communication will allow to achieve the appropriate scale.

Feed manager

Intuitive feed management in one place
One place in the system to manage multiple data sources - feeds.

Data upload

  • allows to select a location to upload the data automatically in .xml format
  • refreshing the data automatically from the specified location

Manually add feeds

  • create your own sets of data
  • data import from files (csv, xml)

Create multiple data sets from one feed
Use of feed potential and creation of multiple subsets.

Strategies for use
Allows to create, for example, product recommendations based on various criteria.

Use in communication channels
Creation of dynamic, personalised content for email, web push, sms.

iPresso Satellite
check what you can do with ipresso

Choose from the list below

Scenarios of Marketing Automation

Designing customer paths and even very sophisticated automated communication scenarios has never been so easy! Wizard with Drag & Drop tools created with marketers for marketers

  • Designing
    Design customer paths and campaign scenarios easily using the intuitive Drag & Drop editor. It’s easy to use but very rich in applications.
  • iPresso Studio creator
    iPresso Studio creator will guide you through the scenario creation process step by step. After that, just launch it and enjoy!
  • Reporting
    Real-time reporting of contact flow through the scenario. You can view it directly on the scenario draft or in the form of charts and funnels. Readable and accessible, without the need to wait for the end of the campaign.
  • Actions
    A collection of ready-to-use actions. But it doesn't end there - you can define any actions of your own, integrate external tools or use API.
  • Conditions
    Separating communication from a number of available conditions. Each of them is very spacious and offers plenty of configuration options.
  • Areas and notes
    Are scenarios getting more sophisticated, longer and creative? Do you work on them as a team? In iPresso you can mark areas and add notes. If you happen to take a look at what iPresso is automatizing - you will receive instant feedback.
  • Save as picture
    Need to show your draft scenario to a larger audience in your presentation? Just save everything as a picture :-)
iPresso Marketing Automation scenario

Measuring results

Modern marketing is all about setting indicators that describe the state and effect of communication with the users. Continuous observation in real time allows an immediate response and an instant correction.
KPI
With iPresso, key performance indicators (KPIs) can be defined individually. We do not impose ready-made metrics and do not claim that they will be the best. Every business develops its own metrics for measuring the effectiveness and condition of marketing. iPresso observes the established KPIs and measures them constantly, showing the level of performance, trend and defined target.

Reporting from integrated data
iPresso integrates data from a number of sources, enabling reporting in a uniform manner in one place.

Database overview
What is the status of the database? How many categories are there, how many contacts have certain characteristics? These questions concerning attributes are targeted by a database cross-section report that can be shaped according to your needs in the form of configurable dashboards.

Campaign report
Measure the conversion, e.g. to the indicated customer activities. You can indicate the conversion, choose the communication channels from which it should occur and measure it precisely day after day.

Pairing iPresso with Google Analytics
Integration with the most popular tool for online traffic analysis takes place in two directions: iPresso downloads selected data to enable defining own KPIs in combination with data from other sources, and iPresso provides data to GA.

Dedicated dashboards
iPresso allows you to obtain a dedicated, unique dashboard in any predefined form, which will collect data, count and indicate statuses. We will help you choose the metrics and consult the possibilities.

iPresso reports

Real-Time Marketing

On time - which nowadays stands for “in real time”. Real Time. Customers expect timely responses and messages that hit the bull's-eye at the right time and in the right place. iPresso allows you to communicate in and within real time owing to the advanced technology of Real Time Marketing.

Notifications on websites
Designing and triggering various notifications in the website form and content depending on the characteristics and sequence of user behavior. Pop-ups, banners, notifications and other so-called modals, and more.

Creation design
Built-in iPresso Studio enables rapid creation of appealing notifications on a website without touching the source code.

Personalized content
iPresso identifies user attributes and behavior in just seconds. Based on instantly determined features, it selects the right message with personalized elements of content.

iPresso pop-up creator

Content Automation

Automatically adjust the body of marketing campaigns and websites to provide your customers with personalized content.

Downloading feedsE.g. with products
As part of integration with e-commerce platforms, automatic saving of order and product activity and their parameters, such as: product price, product number, website address, URL, SKU, order value

RSS and building automatic newsletters
Building automatic newsletters in the intuitive Drag & Drop wizard by configuring the RSS reader with the iPresso platform.

Dynamic email blocks in the email body
A single element of an e-mail campaign, created once in the form of text or in HTML code, enables its use in many e-mail creations.

Dynamic blocks on pages
Automatic adaptation of appearance to the website and elements personalizing the content individually for each visitor.

Scoring

Owing to the scoring solution, the assessment of customer characteristics and behaviors facilitates directing the right people to the right Marketing Automation scenario. Thanks to the scoring points, you can find out who in the database is really a valuable contact and when to react.

Demographic scoring
Scoring of features. iPresso can award points for specific features as well as for a set of features that must occur simultaneously.

Behavioral scoring
Behavioral assessment consisting in assigning points for specific activities, e.g. visiting a given page, clicking on a link in an e-mail.

Own scoring rules
You can implement your own scoring plans and rules. Attribute scoring globally, e.g. for each opening of any e-mail, but also assign points on a completely different scale in a given Customer Journey scenario.

iPresso scoring

Push notifications

The ability to reach people using web browsers and mobile applications in real time. Designing and triggering notifications depending on user behavior.

Web Push
Sending notifications and reaching a defined target group within your monitored website.

Mobile Push
Sending notifications and reaching a defined target group within your mobile application.

On Site Push
Designing content in the form of pop-ups and triggering them by acting in real time in response to the current activities of a potential customer.

iPresso push notifications

Advanced segmentation

Managing well-chosen, automated, personalized communication across multiple channels for large databases requires an efficient segmentation tool.

Segmentation wizard
Intuitive but powerful segment wizard. In the form of a sequence of fields with including and excluding sets, you can create a segment, including even with a very specific description.

Saving segments
The segment can be saved and used for further work in iPresso.

Actions on segments
After saving to a segment, you can perform mass actions, e.g. assign tags to contacts contained in it or perform other actions.

Using segments
Segments are available for further use in communication design.

iPresso segmentation

Data Collector

Collecting data from the site. It allows you to collect activities, update contact attributes or add new contacts. By filling out a simple and intuitive form, you can update your contact database on an ongoing basis.

Indicating data to be downloaded
Selecting the events that are to occur on the page - the following events can be selected: clicking on the selected element, changing the value of the form field, saving the form, after a specified time from loading the page.

Determining whose data is to be downloaded
Possibility to select contacts whose data is to be downloaded. There is an option of downloading the data of all contacts, only anonymous or only monitored.

Without IT involvement and interference in the website code
Possibility to collect data without the need for IT involvement. All you need is the monitoring code posted on the website.

On-the-fly data processing - indicating actions to be performed
Selecting the action to be run, e.g. activity record, activity saving, attribute update, contact saving, saving data to the browser memory, collecting a web push token.

iPresso data-collector

Responding to abandoned processes

Highly personalized messages sent to each user who have started a specific activity but did not complete it and abandoned the process.

Abandoned cart
The mechanism of saving "abandoned carts" by delivering a personalized message to each user who has not made payments for selected products with the possibility of increasing its value.

Abandoned form
The user started filling out a form but abandoned it halfway? This is one of the many uses of the abandoned processes functionality in iPresso.

Designing unique reaction scenarios
The system allows you to define your own rules enabling personalization of messages to contacts in the database and anonymous users, depending on the selected conditions allowing to reach a specific segment.

iPresso abandoned process

Integrations

The integration of data from external systems and applications supplement the context of contacts.

Center of integration
A place where you will find all available systems and applications that can be integrated with iPresso.

Dedicated integrations
Possibility to launch dedicated data integrations with systems that are not included in our offer permanently.

Integration of own solutions thanks to API
In addition to using our ready-made integrations, you can also use our rich API that allows you to integrate your solutions.

iPresso integrations

Contact database management

This is no longer just a job for database analysts. Now everyone can handle even multi-million databases of contacts.

Contact manager
Intuitive, with quick access to details of the Contact Manager. Browsing the database top-down with the possibility of working on a single contact.

Any type of contact
It will never be just a mailing list or a database of companies and contacts. Here you can create the types of contacts you need. For example, organizations and even devices, machines, cars. You will adjust the construction of the base exactly to your unique business.

Attributes
Information that describes your contacts. As you are aware, the description can vary; the more precise the description, the more useful it is. In iPresso you can freely create attributes (custom fields) with different types and quantities of data.

Activities
The behavior and actions taken by the monitored contacts. iPresso already has a rich collection of activities that the system keeps practically from the moment it is activated. That said, great opportunities to create a unique solution and knowledge emerge by creating new activities.

Timeline
iPresso assigns all data to a specific contact, thus building knowledge that provides a context for it. It is depicted in a clear form of a timeline, where system activities, actions and contact activities are postponed.

Data integration
All integrated data from external systems and applications supplement the context of contacts. You can use ready-made integrations right away and benefit from the rich API to integrate your solutions.

Relationships between contacts
This is a unique feature of iPresso. Only here, you can combine individual contacts into relationships. e.g. student - teacher - school, owner - car etc. Imagine the possibilities it offers for further, personalized communication.

iPresso contact manager

E-mail marketing

In fact, it’s something much more than just email campaigns. With Marketing Automation, e-mail marketing has entered a higher level, and in iPresso it is a completely new generation!

Drag&Drop editor
An easy, fast design with the iPresso Studio wizard – it will guide you step by step through preparing e-mails with design using an intuitive drag-and-drop editor.

Templates
The template library contains ready-made e-mail formats for any occasion in a variety of styles. Needless to say that they are responsive.

Email preview
You can quickly preview the designed emails on devices with different screen sizes.

A/B/X tests
iPresso tests are multidimensional. You can test e-mail senders in combinations with the subject, content and choose the winning versions automatically not only on the basis of openings but also clicks, and even the final conversion, e.g. for the purchase of a product in an online store.

Personalization
Personalization is not just about addressing the addressee by name in the vocative. It’s also the ability to fully customize the content of the message with text blocks, images and even attached data sources (e.g. product feeds from an online store). On top of that, e-mails can be sent individually in response to a specific event.

Reporting
Accurate reporting of e-mail marketing campaigns: individual and collective, by campaign or e-mail templates. Additionally, you can check the conversion from specific email marketing campaigns.

Advanced settings
Full configuration of the campaign in one place, on one page.

High throughput and deliverability
iPresso sends millions of e-mails with very high throughput, while always taking care of deliverability and customer reputation. In the Enterprise version, we additionally carry out an audit of email databases, the quality of addresses and domains, and recommend best practices.

iPresso studio

Loyalty tools

With iPresso you can easily, quickly and cheaply implement loyalty and monetization programs based on points, e-coupons and other mechanisms.

e-Couponing
A comprehensive coupon module for managing loyalty programs with generating unique codes, integration with online stores, generating printouts, program site for end customers, template management and many other functions, enriching the loyalty program and increasing its efficiency.

Monetization programs
Extensions for iPresso, which enrich the instrumentarium of tools and possibilities of building unique and effective marketing activities. You can create an entire loyalty program based on monetization mechanisms.

iPresso loyalty program

Customer survey

Learn the opinions of your customers, do not hesitate to ask using convenient forms of communication. You can also let their behavior “speak” for itself, learn the way they navigate on the website, as well as actions and reactions to your activities.

Surveys
Create anonymous surveys and more. With open-ended, single and multiple choice questions. Appearance customization and detailed statistics. It’s so simple.

Search for the so-called insights
Browsing the database can be addictive. Especially when you can find interesting phenomena and/or typical behaviors. Contact Manager paired with the survey tool and notification wizard allows you to search for the real needs of users and customers.

iPresso survey

Customer Data Platform

One place for data about the client from many sources iPresso integrates data from internal, external, natively integrated systems and in a dedicated manner. It updates data as quickly as possible, usually in real time.

Data in its full scope
Data in the form of attributes (e.g. demographic), behavioral data (activities, behavior) and transactional data (e.g. about purchases).

iPresso ID
One identifier that allows you to maintain data consistency despite multiple sources and integration in such a way as to share data further in your systems and increase their value.

1st party data
The data belongs only to the company that administers it. iPresso safely aggregates data only for the benefit of the customer and does not use it for any other purpose.

Integration with API
Possibilities of using data through integration, including with analytical systems. At any time, you can integrate another solution using REST API, JS API and Mobile API iPresso.

Anonymous users
Conducting communication to anonymous users based on the collected data on cookies. It is possible to carry out personalization based on behavior using on-site actions and, in the case of accepting the push token, also actions using web push.

Registered users
A full range of available actions in all available communication channels based on the acceptance of data processing by users.

GDPR Manager

Consent management

  • Adding multiple consents for different purposes
  • Content of consent in multiple languages
  • Dependencies between consents (e.g. unsubscribing from one consent automatically unsubscribing from the other)
  • Handling consents to use historical data
  • Differentiating consents for communication from others
  • Handling of consents by external systems thanks to the possibility of integrating calls

Multilingualism

  • Support for content in any language
  • Use on multilingual websites and applications
  • Possibility to use language-specific unsubscribe, sign-up, thank-you and profile pages

GDPR compliance

  • Tools and procedures to meet the requirements of the applicable General Data Protection Regulation
  • Ready solutions proven and used by many large companies in many industries
  • Management in many geographic markets, including those outside the EU

Statistics

  • Sign-up and unsubscribe statistics for a given consent
  • Statistics of contacts who have a given consent or have unsubscribed from it
  • A dashboard of consents with an overview of basic statistical data in the form of charts

History of consent changes

  • Registration and archiving of changes to the content and configuration of each consent in the system
  • Viewing each version of the amended consent

Profile pages

  • Creating multiple profile pages for contacts - depending on the language version, purpose, scope of shared data, options available for contacts
  • Editing pages in the editor with the possibility of editing HMTL and loading a ZIP file
  • Automatic secure hosting of websites with generating unique links
  • Possibility to create subpages with, among others, contact details, acknowledgments, data deletion confirmations

Opt-out pages

  • Creating unsubscribe pages for opt-out
  • Designing an individual graphic design
  • Automatic hosting and address generation
  • Support for single- or double opt-out processes
  • Creating multiple variants of the unsubscribe page from individual consents

Automated process of registering and withdrawing consents

  • Creating forms for signing up for consent
  • Integration of forms via API, sending information about subscriptions
  • Collecting information about consent with the use of iPresso Data Collector without the need to interfere with the website code
  • Automatic adding of unsubscribe links to e-mails (e.g. in the footer)

Consent events saved in the history of each contact in the database

  • Every interaction of a contact with consent is recorded in its timeline (history)
  • Support for the process of data deletion and anonymization – in which case the data can be irretrievably deleted without the possibility of restoring it.
iPresso consent manager

Persona Creator

Finally! A tool for creating personas - here you will describe, illustrate and benefit from the main character of each Customer Journey in practice.

Intuitive design of personas
Easy-to-use editor that allows you to choose a photo or illustration of a persona, insert descriptions.

Persona database
You can create many personas for different brands, products, services. Each persona can have its equivalent in segments.

iPresso persona creator

Satellite

Innovation in Marketing Automation introduced by iPresso®. It allows you to automatically trigger advanced, personalized scenarios as a result of changes in the environment, e.g. weather parameters.

The first Marketing Automation that reacts to external conditions
Accurate Real Time Marketing that reacts not only to the behavior of customers and their declared needs at a given moment but also takes into account the context - environmental conditions.iPresso automatically observes the indicated parameters to start personalized communication, information processing, and customer service scenarios.

Responding to weather conditions
It’s just an example, but it shows the possibilities offered by iPresso Satellite. You no longer have to react quickly to weather changes and set up a campaign in a hurry. iPresso will be prepared for any situation. It will run a different scenario for the appropriate segments when it is raining, another one when it is hot, and a different plan when it is cold and snowing.

iPresso SatelliteiPresso satellite

Triggering scenarios to change parameters
iPresso can monitor every parameter that is available on-line and that can be indicated. These can be exchange rates, stock indices, statistics, and more.

Launching the campaign in view of the size of the segment
iPresso also observes what is happening with data inside, e.g. in customer segments. It can react by launching a campaign, for example when the number of customers in a given segment is sufficiently large and the communication will allow to achieve the appropriate scale.

Feed manager

Intuitive feed management in one place
One place in the system to manage multiple data sources - feeds.

Data upload

  • allows to select a location to upload the data automatically in .xml format
  • refreshing the data automatically from the specified location

Manually add feeds

  • create your own sets of data
  • data import from files (csv, xml)

Create multiple data sets from one feed
Use of feed potential and creation of multiple subsets.

Strategies for use
Allows to create, for example, product recommendations based on various criteria.

Use in communication channels
Creation of dynamic, personalised content for email, web push, sms.

iPresso Satellite