E-mail marketing

ipresso's features

In fact, it’s something much more than just email campaigns. With Marketing Automation, e-mail marketing has entered a higher level, and in iPresso it is a completely new generation!

Drag&Drop editor

An easy, fast design with the iPresso Studio wizard – it will guide you step by step through preparing e-mails with design using an intuitive drag-and-drop editor.

Templates

The template library contains ready-made e-mail formats for any occasion in a variety of styles. Needless to say that they are responsive.

Email preview

You can quickly preview the designed emails on devices with different screen sizes.

A/B/X tests

iPresso tests are multidimensional. You can test e-mail senders in combinations with the subject, content and choose the winning versions automatically not only on the basis of openings but also clicks, and even the final conversion, e.g. for the purchase of a product in an online store.

Personalization

Personalization is not just about addressing the addressee by name in the vocative. It’s also the ability to fully customize the content of the message with text blocks, images and even attached data sources (e.g. product feeds from an online store). On top of that, e-mails can be sent individually in response to a specific event.

Reporting

Accurate reporting of e-mail marketing campaigns: individual and collective, by campaign or e-mail templates. Additionally, you can check the conversion from specific email marketing campaigns.

Advanced settings

Full configuration of the campaign in one place, on one page.

High throughput and deliverability

iPresso sends millions of e-mails with very high throughput, while always taking care of deliverability and customer reputation. In the Enterprise version, we additionally carry out an audit of email databases, the quality of addresses and domains, and recommend best practices.

Need more information?

If you are looking for more information and detailed descriptions - no problem, you'll find them here:

detailed specification

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