iPresso AcademyE-mail Marketing Expert

E-mail Marketing Expert

ipresso academy

An advanced level test of email marketing expertise.

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Level
advanced
format
self-service
type
on-line

Details

more details about the certificate
Number of approaches

3 attempts / year

Type

Online self-service

type of questions

Multiple choices

limit for start-up

Up to 14 days

Number of questions

40

Length

40 minutes

Pass

80%

validity

2 years

Language

English

Cost

Free

Type of certificate

Digital

Certification Process

Step-by-step participation in the program
1

Submit

Fill out a short form on the site.

2

Contact

Our Account Manager will contact you and give the most important information.

3

Access

The Account Manager will give you access to the selected exam.

4

Exam

You pass it within 14 days from receiving access.

5

Score

Soon after the exam you will get detailed results.

6

Certificate

After passing the exam, we will put you on the certification list and send you a digital certificate.

Scope of required knowledge

The Advanced Email Marketing Practices test is designed to assess your knowledge and skills in email campaign management, security, and message deliverability optimization.

The syllabus outlines the specific topics you should master in order to successfully pass the test and effectively use email marketing in your work. Good luck!

1. Email authentication and security

  • An expansion of the acronyms DKIM, SPF and DMARC
  • Configuration rules and the role of these protocols in protecting against sender impersonation
  • The maximum number of look-ups for directives in an SPF record

More here

2. Email deliverability

  • IP address warming techniques
  • Factors affecting deliverability, such as the quality of the contact database and the configuration of authentication protocols
  • Reasons for hard (Hard Bounce) and soft (Soft Bounce) email messages
  • Strategies for improving Sender Score

More here

3. Email handling

  • SMTP protocol for sending e-mails
  • POP3 and IMAP protocols for handling incoming email

More here

4. Personalization and email content

  • Personalization options for message content, subject and headers
  • Use of dynamic blocks in e-mails
  • Rules for creating links in email content and using SSL for security
  • Use of UTM tags to track the effectiveness of email campaigns

More here

5. Automation and types of messages

  • Definition of drip email marketing
  • Types of emails, including transactional emails, welcome emails and marketing campaigns
  • Benefits of the double opt-in method
  • Implementation and benefits of the BIMI standard

More here

6. Analyzing and optimizing email campaigns

  • Calculating metrics such as open-rate and CTR
  • Benefits of feedback loop email marketing
  • Indicators available in iPresso's Email Dashboard, such as opens and clicks by device and email clients

More here

7. Spam avoidance practices

  • Definition and meaning of SPAM TRAP
  • Factors that qualify an email as spam, including the use of caps lock, exclamation points and shortened links
  • Blacklist avoidance strategies for IP addresses

More here

Register

Fill out the form to participate in the certification program and become E-mail Marketing Expert certified.

FAQ

When do I find out the result?

The result of the exam will be visible immediately after the exam.

How do I participate in the certification program?

We have dissected the entire certification process in this section.

Will my score be visible on the certificate?

No, on the certificate the result of the exam is not visible. Only you and the organizer have access to information about your score.

Will my result be visible on the database?

No, in the database the result of the exam is not visible. Only you and the organizer have access to information about your score.

What if I don't manage to pass?

You can take the exam 3 times. If all attempts fail, you can take another exam one year after your last attempt.

Is there a fee to participate?

Participation in iPresso Academy is free.

How long is the certificate valid?

The certificate is valid for 2 years from the date of passing the exam.

Where can I check the credibility of the certificate?

You can verify the certificate using the form on the iPresso Academy homepage.

How to prepare for the exam?

Practice is the best training :) Use iPresso, check the possibilities, test the solutions. You can also find knowledge about Marketing Automation in our Help Center and on the blog.