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Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

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Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Client Activation Process

Automated Client Activation Process

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Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of SMS campaigns

Creation and management of SMS campaigns

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Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Building a potential customer (lead) database

Building a potential customer (lead) database

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A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

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It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead Generation Process Support

Lead Generation Process Support

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Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Offer personalization for customers

Offer personalization for customers

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Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

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Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Facebook Audiences remarketing

Facebook Audiences remarketing

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Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

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A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

More
A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

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Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
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Triggering campaigns based on weather in a specific location

Triggering campaigns based on weather in a specific location

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As part of the advanced functions of iPresso Marketing Automation, we can automate responses to changing weather conditions, providing personalized marketing content adapted to current weather conditions. For example, if the system detects that it's rainy in a particular area, you can set up a marketing campaign that delivers personalized offers on rainy-weather products, such as umbrellas and raincoats. In case of sunny weather, the campaign can be adapted to promote products related to hot days, such as sun creams or summer accessories. All this is done automatically, without the need for manual intervention, which allows you to provide customers with content corresponding to current weather conditions. Integrating this function with other elements of your marketing automation strategy allows you to create more personalized and effective campaigns, tailored to the current needs and conditions of your customers.
e-commerce
consumer goods
travel
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Lead Generation Process Support

Lead Generation Process Support

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Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
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Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
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Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
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Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
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Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
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Delivering personalized product recommendations

Delivering personalized product recommendations

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Thanks to the use of marketing automation, it is possible to provide personalized product recommendations that effectively engage customers and increase the chances of making a purchase. Our system uses advanced algorithms to analyze data on customer behavior, purchasing preferences and transaction history. Based on this information, personalized recommendations are created, tailored to the individual needs of each client. Automatic mailing campaigns are then personalized with the received recommendations, which increases their effectiveness. Customers receive information about the products that are most attractive to them and consistent with their interests. Additionally, our marketing automation platform monitors customer reactions to submitted recommendations. It works in two directions - both by analyzing customer interactions with content and collecting feedback from them. This data will power further personalization, enabling the delivery of even better-tailored recommendations.
e-commerce
financial services
consumer goods
travel
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Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Creating and managing loyalty programs

Creating and managing loyalty programs

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Marketing automation allows you to effectively create loyalty programs based on a point system that engage customers and strengthen their loyalty. In the first step, we define specific activities for which points are awarded. These may include purchases, participation in promotions, recommending products to friends or interacting with online content. Our marketing automation system monitors these activities and automatically awards points to users. The next stage is personalization of the loyalty program. Based on data about customer behavior, the system can adjust offers, rewards or promotional campaigns to better suit individual preferences and needs of customers. Our platform also enables automatic sending of notifications about awarded points, achieved prizes or special offers. This increases customer engagement and keeps them interested in the loyalty program. Thanks to the reporting and analysis system, we can track the effectiveness of the loyalty program, identify the most effective strategies and adjust the program in real time.
e-commerce
consumer goods
travel
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
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Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Facebook Audiences remarketing

Facebook Audiences remarketing

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Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
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Offer personalization for customers

Offer personalization for customers

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Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
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Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
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Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

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Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
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Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
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Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Recovery of abandoned carts

Recovery of abandoned carts

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In iPresso Marketing Automation, it is possible to automatically recover abandoned carts, which is an effective strategy in e-commerce. When a user adds products to the cart but does not complete the purchase, the system can automatically launch a series of actions to remind them about the abandoned cart and encourage them to complete the transaction. Examples of this strategy include sending personalized emails to users with abandoned carts with information about products, special offers, or discounts. Additionally, the system can send SMS notifications or use dynamic advertisements on the website, presenting the content of the abandoned cart to the user. Thanks to this approach, iPresso allows you to automatically respond to situations in which a potential customer starts the purchasing process but does not finish it. It is an effective tool for maximizing conversions and improving the online shopping experience of customers.
e-commerce
Product recommendation frame

Product recommendation frame

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Implementation of product recommendation strategies using the iPresso feed manager enables dynamic and effective display of frames with recommended products tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze purchasing behavior, browsed products, and transaction history, providing recommendations based on actual customer preferences. Frameworks with recommended products are dynamically generated based on the strategy established in the iPresso system. They can be used in various communication channels, such as websites, e-mails or messages on social media platforms. Additionally, recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the attractiveness of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
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Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
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Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
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Automated Client Activation Process

Automated Client Activation Process

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Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
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Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Product recommendations

Product recommendations

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Executing product recommendation strategies with iPresso's feed manager enables you to dynamically and efficiently display frames of product recommendations tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze shopping behavior, products viewed, or transaction history, providing recommendations based on actual customer preferences. Frames with recommended products are dynamically generated based on the strategy set in the iPresso system. They can be used in various communication channels, such as websites, emails or messages on social media platforms. In addition, the recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the appeal of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
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Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
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Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Creation and management of SMS campaigns

Creation and management of SMS campaigns

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Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
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Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Building a potential customer (lead) database

Building a potential customer (lead) database

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A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Complaint Handling Process

Automated Complaint Handling Process

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Automation of the complaint process is a key element of effective customer relationship management. Our marketing automation system offers comprehensive solutions that enable the automation of many steps in the area of ​​complaint handling. Firstly, the system automatically identifies received complaints by analyzing the content of messages from customers. Then, it assigns the report to the appropriate department or employee, which eliminates the need to manually categorize and forward complaints. The next step is to send automatic confirmation of receipt of the complaint and information regarding the planned date of consideration. Thanks to this, the customer receives immediate feedback, which contributes to improving the customer experience. The system also automates the process of monitoring progress in complaint processing. Employees responsible for handling complaints receive notifications and reminders, which allows them to respond to customer complaints in a timely manner. Additionally, if the complaint requires additional information from the customer, the system automatically sends requests to complete the missing data, which speeds up the entire process.
e-commerce
consumer goods
travel
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

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It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Debt collection

Debt collection

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Marketing Automation in debt collection introduces modern tools into the debt recovery process, enabling effective and personalized communication activities. Thanks to this, debt collection companies can better manage the debt recovery process, improving the effectiveness and efficiency of their activities. One of the main aspects is the ability to segment debtors, which allows for precise adjustment of the recovery strategy to individual cases. Marketing automation also enables the automatic creation and sending of personalized e-mail messages, reminding about overdue payments, providing information about repayment options or presenting specific negotiation offers. Additionally, the system can respond automatically to various situations, such as recovering abandoned online payment attempts or adapting the strategy depending on the repayment history of a given debtor. This allows for a more effective and personalized approach to the debt collection process, increasing the chances of recovering the debt. Ultimately, the use of marketing automation tools in debt collection contributes to streamlining processes, shortening the response time to payment arrears and improving the overall efficiency of debt collection activities.
financial services
b2b
Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Notification of downloaded offer

Notification of downloaded offer

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As part of the marketing automation strategy, we can configure the system to automatically send notifications when a potential customer takes specific actions, such as downloading a file with an offer or visiting a specific website. Notifications sent may include various communication channels, such as e-mail or SMS, tailored to the recipient's preferences. For example, when a potential customer downloads a file with an offer, the system can automatically send him a personalized e-mail confirming the download and containing additional information about the offer or encouraging him to take advantage of the promotion. Similarly, when a potential customer visits a specific website, the system can send him an SMS with information about the latest products or an additional discount on products related to the visited category. Such personalized and behavior-oriented notifications allow you to increase the engagement of potential customers and provide them with valuable information at the right time. Integrating such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective and personalized communication, increasing the chances of converting potential customers into actual customers.
financial services
b2b
travel
media
Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process

Automated Training Process

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Automation of the training process is an innovative approach to managing employee development. Our marketing automation system enables effective automation of various stages of the training process. First, the system can provide personalized training materials to employees based on their individual needs and skills. This means that training is tailored to the specific development goals of each employee. The next stage is planning and coordination of training. The system can automatically manage the training schedule, taking into account employee availability and business priorities. Additionally, reminders and notifications about upcoming training are sent automatically. During training, the system collects data on employees' progress and results. This enables ongoing assessment of the effectiveness of training and identification of areas for further development. Automation of the training process may also include assessment and feedback from participants. The system sends automatic surveys, ratings and requests for opinions, which allows you to quickly adapt the training program to employee expectations.
financial services
b2b
travel
Facebook Audiences remarketing

Facebook Audiences remarketing

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Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendation frame

Product recommendation frame

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Implementation of product recommendation strategies using the iPresso feed manager enables dynamic and effective display of frames with recommended products tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze purchasing behavior, browsed products, and transaction history, providing recommendations based on actual customer preferences. Frameworks with recommended products are dynamically generated based on the strategy established in the iPresso system. They can be used in various communication channels, such as websites, e-mails or messages on social media platforms. Additionally, recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the attractiveness of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

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Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendations

Product recommendations

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Executing product recommendation strategies with iPresso's feed manager enables you to dynamically and efficiently display frames of product recommendations tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze shopping behavior, products viewed, or transaction history, providing recommendations based on actual customer preferences. Frames with recommended products are dynamically generated based on the strategy set in the iPresso system. They can be used in various communication channels, such as websites, emails or messages on social media platforms. In addition, the recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the appeal of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

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A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Building a potential customer (lead) database

Building a potential customer (lead) database

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A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Offer personalization for customers

Offer personalization for customers

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Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Notifications for salespeople

Notifications for salespeople

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As part of a comprehensive marketing automation strategy, we configure the system to immediately provide notifications after the customer completes the form, using various communication channels, such as e-mail or SMS. These instant notifications are dedicated to salespeople, enabling them to quickly respond to the activity of potential customers. For example, when a customer fills out a form on the website, the system automatically sends an email notification to the appropriate salesperson informing about the new lead. At the same time, and optionally, the salesperson can receive an SMS with a short summary of information about the customer, enabling quick contact and starting the sales process. This type of instant notifications allows salespeople to stay up to date with potential customers' activities, which in turn results in faster responses to their needs and increases the chances of successfully converting leads into customers. Integration of such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective management of communication and interactions with potential customers.
financial services
b2b
travel
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

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It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivering personalized product recommendations

Delivering personalized product recommendations

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Thanks to the use of marketing automation, it is possible to provide personalized product recommendations that effectively engage customers and increase the chances of making a purchase. Our system uses advanced algorithms to analyze data on customer behavior, purchasing preferences and transaction history. Based on this information, personalized recommendations are created, tailored to the individual needs of each client. Automatic mailing campaigns are then personalized with the received recommendations, which increases their effectiveness. Customers receive information about the products that are most attractive to them and consistent with their interests. Additionally, our marketing automation platform monitors customer reactions to submitted recommendations. It works in two directions - both by analyzing customer interactions with content and collecting feedback from them. This data will power further personalization, enabling the delivery of even better-tailored recommendations.
e-commerce
financial services
consumer goods
travel
media
Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Meeting Evaluation Process

Automated Meeting Evaluation Process

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The marketing automation system effectively manages the process of automatically sending surveys assessing meetings with sales representatives. After the meeting ends, the system automatically launches the planned scenario, in which it sends an e-mail to the client with a request to participate in a short evaluation survey. This all happens automatically, without the need for manual intervention. Thanks to this process, our system is able to regularly monitor customer satisfaction and provide valuable feedback that constitutes the basis for continuous improvement of activities.
financial services
b2b
Lead Generation Process Support

Lead Generation Process Support

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Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

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Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
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Creation and management of SMS campaigns

Creation and management of SMS campaigns

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Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Automated Client Activation Process

Automated Client Activation Process

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Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
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Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
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Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Triggering campaigns based on weather in a specific location

Triggering campaigns based on weather in a specific location

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As part of the advanced functions of iPresso Marketing Automation, we can automate responses to changing weather conditions, providing personalized marketing content adapted to current weather conditions. For example, if the system detects that it's rainy in a particular area, you can set up a marketing campaign that delivers personalized offers on rainy-weather products, such as umbrellas and raincoats. In case of sunny weather, the campaign can be adapted to promote products related to hot days, such as sun creams or summer accessories. All this is done automatically, without the need for manual intervention, which allows you to provide customers with content corresponding to current weather conditions. Integrating this function with other elements of your marketing automation strategy allows you to create more personalized and effective campaigns, tailored to the current needs and conditions of your customers.
e-commerce
consumer goods
travel
media
Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
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Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

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A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Building a potential customer (lead) database

Building a potential customer (lead) database

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A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead Generation Process Support

Lead Generation Process Support

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Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivering personalized product recommendations

Delivering personalized product recommendations

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Thanks to the use of marketing automation, it is possible to provide personalized product recommendations that effectively engage customers and increase the chances of making a purchase. Our system uses advanced algorithms to analyze data on customer behavior, purchasing preferences and transaction history. Based on this information, personalized recommendations are created, tailored to the individual needs of each client. Automatic mailing campaigns are then personalized with the received recommendations, which increases their effectiveness. Customers receive information about the products that are most attractive to them and consistent with their interests. Additionally, our marketing automation platform monitors customer reactions to submitted recommendations. It works in two directions - both by analyzing customer interactions with content and collecting feedback from them. This data will power further personalization, enabling the delivery of even better-tailored recommendations.
e-commerce
financial services
consumer goods
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

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Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
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Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
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Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
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Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and managing loyalty programs

Creating and managing loyalty programs

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Marketing automation allows you to effectively create loyalty programs based on a point system that engage customers and strengthen their loyalty. In the first step, we define specific activities for which points are awarded. These may include purchases, participation in promotions, recommending products to friends or interacting with online content. Our marketing automation system monitors these activities and automatically awards points to users. The next stage is personalization of the loyalty program. Based on data about customer behavior, the system can adjust offers, rewards or promotional campaigns to better suit individual preferences and needs of customers. Our platform also enables automatic sending of notifications about awarded points, achieved prizes or special offers. This increases customer engagement and keeps them interested in the loyalty program. Thanks to the reporting and analysis system, we can track the effectiveness of the loyalty program, identify the most effective strategies and adjust the program in real time.
e-commerce
consumer goods
travel
Product recommendations

Product recommendations

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Executing product recommendation strategies with iPresso's feed manager enables you to dynamically and efficiently display frames of product recommendations tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze shopping behavior, products viewed, or transaction history, providing recommendations based on actual customer preferences. Frames with recommended products are dynamically generated based on the strategy set in the iPresso system. They can be used in various communication channels, such as websites, emails or messages on social media platforms. In addition, the recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the appeal of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Facebook Audiences remarketing

Facebook Audiences remarketing

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Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendation frame

Product recommendation frame

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Implementation of product recommendation strategies using the iPresso feed manager enables dynamic and effective display of frames with recommended products tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze purchasing behavior, browsed products, and transaction history, providing recommendations based on actual customer preferences. Frameworks with recommended products are dynamically generated based on the strategy established in the iPresso system. They can be used in various communication channels, such as websites, e-mails or messages on social media platforms. Additionally, recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the attractiveness of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Creation and management of SMS campaigns

Creation and management of SMS campaigns

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Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Complaint Handling Process

Automated Complaint Handling Process

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Automation of the complaint process is a key element of effective customer relationship management. Our marketing automation system offers comprehensive solutions that enable the automation of many steps in the area of ​​complaint handling. Firstly, the system automatically identifies received complaints by analyzing the content of messages from customers. Then, it assigns the report to the appropriate department or employee, which eliminates the need to manually categorize and forward complaints. The next step is to send automatic confirmation of receipt of the complaint and information regarding the planned date of consideration. Thanks to this, the customer receives immediate feedback, which contributes to improving the customer experience. The system also automates the process of monitoring progress in complaint processing. Employees responsible for handling complaints receive notifications and reminders, which allows them to respond to customer complaints in a timely manner. Additionally, if the complaint requires additional information from the customer, the system automatically sends requests to complete the missing data, which speeds up the entire process.
e-commerce
consumer goods
travel
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

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Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Client Activation Process

Automated Client Activation Process

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Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Offer personalization for customers

Offer personalization for customers

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Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

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It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

More
Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

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It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Facebook Audiences remarketing

Facebook Audiences remarketing

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Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Client Activation Process

Automated Client Activation Process

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Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of SMS campaigns

Creation and management of SMS campaigns

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Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Offer personalization for customers

Offer personalization for customers

More
Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Building a potential customer (lead) database

Building a potential customer (lead) database

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A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

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A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead Generation Process Support

Lead Generation Process Support

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Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

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Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Offers for Corporate Clients in ABM Approach

Delivery of Personalized Offers for Corporate Clients in ABM Approach

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The ABM (Account-Based Marketing) method is becoming an irreplaceable tool for companies that want to provide offers that are perfectly tailored to the individual needs of their most important customers. ABM focuses on individual corporate accounts, enabling precise targeting. Instead of widely dispersed campaigns, it focuses on a few, key customers. This allows companies to better understand their needs and provide personalized solutions. Thanks to the collected data and analysis of customer activities, companies using the ABM approach are able to create offers tailored to individual expectations. By receiving personalized content, corporate clients are more willing to cooperate.
b2b
Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process

Automated Training Process

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Automation of the training process is an innovative approach to managing employee development. Our marketing automation system enables effective automation of various stages of the training process. First, the system can provide personalized training materials to employees based on their individual needs and skills. This means that training is tailored to the specific development goals of each employee. The next stage is planning and coordination of training. The system can automatically manage the training schedule, taking into account employee availability and business priorities. Additionally, reminders and notifications about upcoming training are sent automatically. During training, the system collects data on employees' progress and results. This enables ongoing assessment of the effectiveness of training and identification of areas for further development. Automation of the training process may also include assessment and feedback from participants. The system sends automatic surveys, ratings and requests for opinions, which allows you to quickly adapt the training program to employee expectations.
financial services
b2b
travel
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Notifications for salespeople

Notifications for salespeople

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As part of a comprehensive marketing automation strategy, we configure the system to immediately provide notifications after the customer completes the form, using various communication channels, such as e-mail or SMS. These instant notifications are dedicated to salespeople, enabling them to quickly respond to the activity of potential customers. For example, when a customer fills out a form on the website, the system automatically sends an email notification to the appropriate salesperson informing about the new lead. At the same time, and optionally, the salesperson can receive an SMS with a short summary of information about the customer, enabling quick contact and starting the sales process. This type of instant notifications allows salespeople to stay up to date with potential customers' activities, which in turn results in faster responses to their needs and increases the chances of successfully converting leads into customers. Integration of such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective management of communication and interactions with potential customers.
financial services
b2b
travel
Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Debt collection

Debt collection

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Marketing Automation in debt collection introduces modern tools into the debt recovery process, enabling effective and personalized communication activities. Thanks to this, debt collection companies can better manage the debt recovery process, improving the effectiveness and efficiency of their activities. One of the main aspects is the ability to segment debtors, which allows for precise adjustment of the recovery strategy to individual cases. Marketing automation also enables the automatic creation and sending of personalized e-mail messages, reminding about overdue payments, providing information about repayment options or presenting specific negotiation offers. Additionally, the system can respond automatically to various situations, such as recovering abandoned online payment attempts or adapting the strategy depending on the repayment history of a given debtor. This allows for a more effective and personalized approach to the debt collection process, increasing the chances of recovering the debt. Ultimately, the use of marketing automation tools in debt collection contributes to streamlining processes, shortening the response time to payment arrears and improving the overall efficiency of debt collection activities.
financial services
b2b
Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Meeting Evaluation Process

Automated Meeting Evaluation Process

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The marketing automation system effectively manages the process of automatically sending surveys assessing meetings with sales representatives. After the meeting ends, the system automatically launches the planned scenario, in which it sends an e-mail to the client with a request to participate in a short evaluation survey. This all happens automatically, without the need for manual intervention. Thanks to this process, our system is able to regularly monitor customer satisfaction and provide valuable feedback that constitutes the basis for continuous improvement of activities.
financial services
b2b
Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Notification of downloaded offer

Notification of downloaded offer

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As part of the marketing automation strategy, we can configure the system to automatically send notifications when a potential customer takes specific actions, such as downloading a file with an offer or visiting a specific website. Notifications sent may include various communication channels, such as e-mail or SMS, tailored to the recipient's preferences. For example, when a potential customer downloads a file with an offer, the system can automatically send him a personalized e-mail confirming the download and containing additional information about the offer or encouraging him to take advantage of the promotion. Similarly, when a potential customer visits a specific website, the system can send him an SMS with information about the latest products or an additional discount on products related to the visited category. Such personalized and behavior-oriented notifications allow you to increase the engagement of potential customers and provide them with valuable information at the right time. Integrating such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective and personalized communication, increasing the chances of converting potential customers into actual customers.
financial services
b2b
travel
media
Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Offer personalization for customers

Offer personalization for customers

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Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivering personalized product recommendations

Delivering personalized product recommendations

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Thanks to the use of marketing automation, it is possible to provide personalized product recommendations that effectively engage customers and increase the chances of making a purchase. Our system uses advanced algorithms to analyze data on customer behavior, purchasing preferences and transaction history. Based on this information, personalized recommendations are created, tailored to the individual needs of each client. Automatic mailing campaigns are then personalized with the received recommendations, which increases their effectiveness. Customers receive information about the products that are most attractive to them and consistent with their interests. Additionally, our marketing automation platform monitors customer reactions to submitted recommendations. It works in two directions - both by analyzing customer interactions with content and collecting feedback from them. This data will power further personalization, enabling the delivery of even better-tailored recommendations.
e-commerce
financial services
consumer goods
travel
media
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Notifications for salespeople

Notifications for salespeople

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As part of a comprehensive marketing automation strategy, we configure the system to immediately provide notifications after the customer completes the form, using various communication channels, such as e-mail or SMS. These instant notifications are dedicated to salespeople, enabling them to quickly respond to the activity of potential customers. For example, when a customer fills out a form on the website, the system automatically sends an email notification to the appropriate salesperson informing about the new lead. At the same time, and optionally, the salesperson can receive an SMS with a short summary of information about the customer, enabling quick contact and starting the sales process. This type of instant notifications allows salespeople to stay up to date with potential customers' activities, which in turn results in faster responses to their needs and increases the chances of successfully converting leads into customers. Integration of such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective management of communication and interactions with potential customers.
financial services
b2b
travel
Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Complaint Handling Process

Automated Complaint Handling Process

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Automation of the complaint process is a key element of effective customer relationship management. Our marketing automation system offers comprehensive solutions that enable the automation of many steps in the area of ​​complaint handling. Firstly, the system automatically identifies received complaints by analyzing the content of messages from customers. Then, it assigns the report to the appropriate department or employee, which eliminates the need to manually categorize and forward complaints. The next step is to send automatic confirmation of receipt of the complaint and information regarding the planned date of consideration. Thanks to this, the customer receives immediate feedback, which contributes to improving the customer experience. The system also automates the process of monitoring progress in complaint processing. Employees responsible for handling complaints receive notifications and reminders, which allows them to respond to customer complaints in a timely manner. Additionally, if the complaint requires additional information from the customer, the system automatically sends requests to complete the missing data, which speeds up the entire process.
e-commerce
consumer goods
travel
Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendation frame

Product recommendation frame

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Implementation of product recommendation strategies using the iPresso feed manager enables dynamic and effective display of frames with recommended products tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze purchasing behavior, browsed products, and transaction history, providing recommendations based on actual customer preferences. Frameworks with recommended products are dynamically generated based on the strategy established in the iPresso system. They can be used in various communication channels, such as websites, e-mails or messages on social media platforms. Additionally, recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the attractiveness of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Training Process

Automated Training Process

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Automation of the training process is an innovative approach to managing employee development. Our marketing automation system enables effective automation of various stages of the training process. First, the system can provide personalized training materials to employees based on their individual needs and skills. This means that training is tailored to the specific development goals of each employee. The next stage is planning and coordination of training. The system can automatically manage the training schedule, taking into account employee availability and business priorities. Additionally, reminders and notifications about upcoming training are sent automatically. During training, the system collects data on employees' progress and results. This enables ongoing assessment of the effectiveness of training and identification of areas for further development. Automation of the training process may also include assessment and feedback from participants. The system sends automatic surveys, ratings and requests for opinions, which allows you to quickly adapt the training program to employee expectations.
financial services
b2b
travel
Notification of downloaded offer

Notification of downloaded offer

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As part of the marketing automation strategy, we can configure the system to automatically send notifications when a potential customer takes specific actions, such as downloading a file with an offer or visiting a specific website. Notifications sent may include various communication channels, such as e-mail or SMS, tailored to the recipient's preferences. For example, when a potential customer downloads a file with an offer, the system can automatically send him a personalized e-mail confirming the download and containing additional information about the offer or encouraging him to take advantage of the promotion. Similarly, when a potential customer visits a specific website, the system can send him an SMS with information about the latest products or an additional discount on products related to the visited category. Such personalized and behavior-oriented notifications allow you to increase the engagement of potential customers and provide them with valuable information at the right time. Integrating such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective and personalized communication, increasing the chances of converting potential customers into actual customers.
financial services
b2b
travel
media
Creating and managing loyalty programs

Creating and managing loyalty programs

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Marketing automation allows you to effectively create loyalty programs based on a point system that engage customers and strengthen their loyalty. In the first step, we define specific activities for which points are awarded. These may include purchases, participation in promotions, recommending products to friends or interacting with online content. Our marketing automation system monitors these activities and automatically awards points to users. The next stage is personalization of the loyalty program. Based on data about customer behavior, the system can adjust offers, rewards or promotional campaigns to better suit individual preferences and needs of customers. Our platform also enables automatic sending of notifications about awarded points, achieved prizes or special offers. This increases customer engagement and keeps them interested in the loyalty program. Thanks to the reporting and analysis system, we can track the effectiveness of the loyalty program, identify the most effective strategies and adjust the program in real time.
e-commerce
consumer goods
travel
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

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Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Triggering campaigns based on weather in a specific location

Triggering campaigns based on weather in a specific location

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As part of the advanced functions of iPresso Marketing Automation, we can automate responses to changing weather conditions, providing personalized marketing content adapted to current weather conditions. For example, if the system detects that it's rainy in a particular area, you can set up a marketing campaign that delivers personalized offers on rainy-weather products, such as umbrellas and raincoats. In case of sunny weather, the campaign can be adapted to promote products related to hot days, such as sun creams or summer accessories. All this is done automatically, without the need for manual intervention, which allows you to provide customers with content corresponding to current weather conditions. Integrating this function with other elements of your marketing automation strategy allows you to create more personalized and effective campaigns, tailored to the current needs and conditions of your customers.
e-commerce
consumer goods
travel
media
Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Client Activation Process

Automated Client Activation Process

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Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Building a potential customer (lead) database

Building a potential customer (lead) database

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A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

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A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of SMS campaigns

Creation and management of SMS campaigns

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Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

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Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead Generation Process Support

Lead Generation Process Support

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Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

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It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendations

Product recommendations

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Executing product recommendation strategies with iPresso's feed manager enables you to dynamically and efficiently display frames of product recommendations tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze shopping behavior, products viewed, or transaction history, providing recommendations based on actual customer preferences. Frames with recommended products are dynamically generated based on the strategy set in the iPresso system. They can be used in various communication channels, such as websites, emails or messages on social media platforms. In addition, the recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the appeal of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Facebook Audiences remarketing

Facebook Audiences remarketing

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Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendation frame

Product recommendation frame

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Implementation of product recommendation strategies using the iPresso feed manager enables dynamic and effective display of frames with recommended products tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze purchasing behavior, browsed products, and transaction history, providing recommendations based on actual customer preferences. Frameworks with recommended products are dynamically generated based on the strategy established in the iPresso system. They can be used in various communication channels, such as websites, e-mails or messages on social media platforms. Additionally, recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the attractiveness of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Personalized Communication with Clients

Personalized Communication with Clients

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Personalization in channels such as e-mail, SMS, web push, mobile push and WhatsApp is an important element of your marketing strategy. Adapt the content to the individual preferences of the recipient. You will build stronger relationships with him and increase the effectiveness of your campaign. Personalization allows you to provide content tailored to a specific group of customers, which increases the chances of a positive reaction and conversions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Event registration

Event registration

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The moment of registration is the most important moment in interaction with a user who is not yet your customer. Use the registration form and obtain important information about the lead added to your contact database. Then, the system will automatically initiate a welcome scenario that will introduce the user to the world of the event - provide details and then remind the user of the upcoming date. Thanks to this, you can significantly influence the user's positive experience and increase the chance of their participation in the event.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automatic notifications about new offers and promotions

Automatic notifications about new offers and promotions

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Automatic sending of notifications about new products and promotions through various communication channels ensures effective information about attractive offers for your customers. Thanks to this, you can reach customers where they are most often, increasing the chances of being noticed and taking advantage of offers. Our tools allow you to send notifications via various channels, such as e-mails, text messages (SMS), web push notifications and mobile messages. You can adjust the selection of channels to the preferences and behaviors of your target group, which increases the effectiveness of communication.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Google Ads remarketing

Google Ads remarketing

More
It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support for Sales Process Management Based on Customer Behavior Information

Support for Sales Process Management Based on Customer Behavior Information

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Real-time automation is a powerful tool that allows you to respond immediately to customer behavior, both on the website, in e-mails and in other communication channels. This allows you to deliver personalized and effective messages, thus increasing your chances of conversion. We monitor user activity on the website, respond immediately to specific actions, such as adding a product to the cart, and send personalized e-mails in real time. We enable product recommendations, optimize automation scenarios based on results, and analyze customer data to adapt the strategy on the fly. Real-time automation increases the effectiveness of marketing campaigns and creates a more dynamic and personalized experience for customers, which is key to maintaining engagement and building lasting business relationships.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Scoring

Scoring

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Scoring contacts based on their behavior and characteristics is a process that allows ranking and segmentation of users based on various criteria. The contact scoring system is based on the analysis of user interactions with a given platform, website or product. Information about their activity is collected, such as clicks, pages viewed, content read, files downloaded, purchases, participation in campaigns or opening e-mails.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Testing different campaign versions

Testing different campaign versions

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Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Recovery of abandoned forms

Recovery of abandoned forms

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Recovering abandoned forms is a key element of your marketing automation strategy. Thanks to advanced tools such as iPresso Marketing Automation, companies can effectively respond to situations in which a potential customer starts filling out a form but abandons it. Automating this process allows you to maximize the chance of obtaining valuable leads. Marketing automation systems monitor user behavior on the website. If someone starts filling out a form but does not finish it, the system may respond automatically. This may include sending a personalized email reminding you of an unfinished form, offering additional information or encouraging you to complete the process. Additionally, an abandoned form recovery strategy may include other communication channels, such as SMS or push notifications. Thanks to this, the company can reach the potential customer at different times and channels, adapting the message to the context of form abandonment. The entire process of recovering abandoned forms as part of marketing automation is aimed at minimizing the loss of potential leads, increasing the effectiveness of communication and improving the user experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized email marketing

Personalized email marketing

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Adapt the content of e-mails to the individual preferences of recipients. You will create unique experiences that will influence their positive perception of the brand. iPresso will collect data on customer activity and precisely determine when it is best to send a message to increase the chance of opening the e-mail. Personalized content attracts attention and builds a bond with your brand. This translates into greater commitment and loyalty.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating landing pages

Creating landing pages

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A landing page with a registration form is the key to building an effective marketing campaign and the fastest way to obtain new leads. You don't have to be a programmer. You can design and publish a landing page easily and quickly, creating dedicated pages for specific campaigns. Personalize content, page layout and registration forms. Test different versions of your pages and check their performance. Adapt your message to customer expectations and behavior, increasing your chances of conversion. You can freely adapt the content on the website to campaigns conducted in other channels, creating a consistent experience for the recipient. This strengthens the message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalization of website content

Personalization of website content

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Displaying page elements (e.g. bars, banners, notifications, pop-ups) for users who meet specific criteria is a key aspect of personalization. This practice allows us to deliver personalized experiences, taking into account various factors such as geographic location, user role, purchase history and language preferences. Personalizing page elements in this way can increase user engagement and improve their experience on the website.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Facebook Audiences remarketing

Facebook Audiences remarketing

More
Combine the power of marketing automation with the reach of your company profile on Facebook. Send audience segments from your contact database directly to Facebook Audiences and use the collected customer data for effective remarketing.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offer Based on Purchase History

Personalized Offer Based on Purchase History

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Automatic selection of message elements based on contact activity criteria is a way to implement an effective communication personalization strategy. You can tailor content to specific customer behaviors, which increases the likelihood of effective communication. The process is based on the analysis of data about customer activities. Based on the collected information, the system automatically decides which content will be most appropriate for a given recipient. Use this tool to recommend products, create individual offers, notifications about product availability, and special promotional messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Building a potential customer (lead) database

Building a potential customer (lead) database

More
A well-organized contact database allows you to effectively acquire potential customers, conduct personalized marketing campaigns and communicate effectively. Thanks to this, you will automate your business processes and build lasting relationships with your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Support in creating a company's image

Support in creating a company's image

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Adding graphic elements to campaign templates is a key step in the process of creating attractive and effective marketing messages. Introducing graphics into templates can significantly increase their attractiveness and convey a stronger visual experience. Graphic elements such as images, icons, company logos or specially designed graphics help build a coherent brand image and attract the attention of recipients. In e-mail campaigns, on websites or in social media, the skillful use of graphics can significantly affect the effectiveness of the marketing message. Therefore, the implementation of graphic elements into templates is an important aspect in creating campaigns that stand out for their aesthetics and convey clear, convincing messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead Generation Process Support

Lead Generation Process Support

More
Dynamic display of popups, forms, notifications and banners on the website, adapted to the sequence of user behavior, is an effective strategy for engaging visitors. Thanks to this, the content is personalized and more relevant, which increases the chances of interaction. Collaboration with sending push notifications adds an additional dimension to communication. You can use push notifications to inform users about new offers, promotions or important updates. This instant notification can be an effective tool to keep your customers' attention. Lead nurturing scenarios allow you to automatically guide potential customers through the stages of the sales funnel. Thanks to appropriate messages, delivered at a specific time and depending on behavior, you build relationships and maintain interest, which increases the chances of finalizing the transaction. The entire strategy is based on dynamic analysis and response to user behavior on the website. This not only increases the chances of conversion, but also makes communication more personalized and tailored to the individual needs of each contact.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer database segmentation

Customer database segmentation

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Our tools enable accurate multidimensional segmentation of contacts based on their attributes and activities. Thanks to this, you can precisely tailor your communication to different groups of recipients. Multidimensional segmentation includes the analysis of various criteria, such as demographics, shopping preferences, website activity, reactions to previous marketing campaigns, as well as many other parameters. Based on this data, you can create rich segment profiles that better reflect the diverse needs and behaviors of your contacts. In practice, if you have a group of customers interested in a specific product category, you can create a segment covering only that group. This will make your marketing campaigns more effective because you will tailor the content to a specific audience. The results of multidimensional segmentation help you better understand the preferences and behaviors of different segments, which allows you to better tailor your marketing strategy to the individual needs of customers. This tool is a key element of effective personalization and building lasting relationships with customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Handling of Customer Requests and Inquiries

Automated Handling of Customer Requests and Inquiries

More
Placing forms on your website allows customers to easily submit information. Automatic notifications sent to appropriate people in the company ensure quick response to notifications. After completing the form, the customer receives an automatic confirmation, which increases the certainty that the information has been provided correctly. Additionally, the automation of the process allows you to send short NPS surveys to customers after completion of the implementation, which allows you to collect valuable opinions on service and purchasing experiences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Client Activation Process

Automated Client Activation Process

More
Onboarding scenarios will help guide your customer through the stages of using the product, increasing the chances of initiating a positive interaction. You can offer the customer access to additional features, special offers or provide valuable content that builds their commitment and loyalty. The whole thing is automated and based on data collected by the marketing automation system, so you save time and can be sure that onboarding scenarios reach the right customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of Personalized Advice and Tips for Employees

Delivery of Personalized Advice and Tips for Employees

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Communication with employees as a tool for the HR department plays a key role in maintaining effective employee relations and building a positive work environment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Discount coupon

Discount coupon

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Discount coupons attract customers' attention and encourage them to make purchases. Why is it worth using them? You can easily deliver them via various channels: e-mail, SMS, WhatsApp. You will reach the customer where he is active. A coupon is not only a discount. It plays on the customer's emotions, building a bond and increasing commitment. The limited validity period encourages a faster purchase decision. The coupon can be a stand-alone campaign or part of a larger strategy. This is an opportunity to integrate marketing activities. Track customer preferences and provide personalized discount codes, increasing the chance of successful conversion.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Offer personalization for customers

Offer personalization for customers

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Personalization of content in e-mails (dynamic blocks) is a tool that allows you to automatically adapt content to a specific recipient. You can create more personalized and customer-focused emails, increasing the effectiveness of your marketing campaigns. By presenting diverse content based on data collected about a specific user, you have the opportunity to build more engaging and effective messages.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Form for gated content

Form for gated content

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Forms on landing pages or pop-ups are an effective way to collect contact information from potential leads.After completing the form, the user gets access to various content, e.g. downloadable files, free e-books or links to specific websites.Using this tool, you can quickly build a valuable contact database, and an appropriate Marketing Automation scenario will allow you to maintain continuous communication with them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Verification of email addresses

Verification of email addresses

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Automatic marking of incorrect addresses in the contact database. A database free of incorrect addresses guarantees accurate delivery of messages and does not damage its reputation. In the case of large databases, manual verification is time-consuming and error-prone. Automating this process saves you time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Product recommendations

Product recommendations

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Executing product recommendation strategies with iPresso's feed manager enables you to dynamically and efficiently display frames of product recommendations tailored to individual customer preferences. Our platform integrates with product and customer data to create personalized recommendations. Algorithms analyze shopping behavior, products viewed, or transaction history, providing recommendations based on actual customer preferences. Frames with recommended products are dynamically generated based on the strategy set in the iPresso system. They can be used in various communication channels, such as websites, emails or messages on social media platforms. In addition, the recommendation strategies are flexible and can be modified in real time to better adapt to changing customer preferences and needs. The customer therefore receives personalized product recommendations, which increases the appeal of the offer, improves the shopping experience and contributes to increased conversions.
e-commerce
financial services
consumer goods
travel
media
Creation and management of SMS campaigns

Creation and management of SMS campaigns

More
Creating personalized SMS messages and managing SMS campaigns are key elements of an effective marketing strategy. Based on these activities, you can build more engaging campaigns that are tailored to user needs.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized Offers for Different Target Groups

Personalized Offers for Different Target Groups

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Contact segmentation allows you to deliver personalized content to specific audiences. You send the right messages to the right recipients, at the right time.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Referral Programs

Creating and Managing Referral Programs

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Thanks to iPresso, you can automate the process of sending a message with a command to save a new contact. As part of this scenario, you can generate unique alphanumeric codes that will serve as an invitation or sign-up command. The process may look like this: When you register a new contact in the system, a unique alphanumeric code is automatically generated. Then, the system sends an e-mail or SMS message with an invitation to sign up, containing this unique code. The recipient receives instructions on how to use the code to save or register. It is an effective tool both in the context of acquiring new contacts and building relationships with existing ones. Unique codes are a personalized and attractive element for users, which increases the effectiveness of activities and encourages them to actively engage in interactions with your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Conversion Process Optimization

Conversion Process Optimization

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Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Lead quality assessment

Lead quality assessment

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Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendation frame

Article recommendation frame

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We can implement a frame with recommended articles on your website in accordance with the established strategy. This functionality will allow you to engage users more effectively by proposing content that is more interesting to them. It works on the principle of recommendation based on the analysis of the user's previous behavior on the website. A frame with recommended articles can be placed strategically on the home page or in other key places, such as product or blog pages. We can adapt recommendation algorithms to the specifics of your website and user preferences, which will allow for better content matching. This feature not only increases user engagement, but also helps to improve the user's experience on the site, which can have a positive impact on their loyalty and time spent on the site.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Reporting conversions in multichannel campaigns

Reporting conversions in multichannel campaigns

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Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Personalized newsletter

Personalized newsletter

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In an e-mail newsletter, you can fully use the potential of notification support and content personalization. Introduce interactive elements such as "See more" or "Buy now" buttons to direct subscribers directly to interesting content. Add dynamic notifications, informing recipients about special offers or new products. Personalize the title and content by using the recipient's name or adapting the content to their behavior and preferences. Configure the conditions for sending the newsletter, adapting them to specific recipient segments, their activity or purchase history. Use automation to send a newsletter on a specific date or after a specific action. By integrating these elements, you create more targeted and effective newsletters, providing content that is relevant and interesting to users.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automation of the customer onboarding process

Automation of the customer onboarding process

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Onboarding scenarios are a key part of introducing a new customer to the world of a brand, product or service. Carefully planned stages of the onboarding process will provide the customer not only with information about the product, but will also build a lasting and positive first impression. Scenarios cover the steps from first contact with the product to full understanding of its features and benefits. Going through onboarding helps new customers quickly realize value from the product while building brand loyalty and commitment.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Integration with CRM systems

Integration with CRM systems

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Thanks to native integrations with CRM systems, you can automatically send sales data to the marketing team, which enables ongoing analysis and optimization of activities. Marketing and sales teams have access to up-to-date information, so it is easier to make quick and accurate decisions. Marketing Automation integration with CRM systems allows you to integrate business processes and improve cooperation between key departments in your company.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Creation Process Optimization

Content Creation Process Optimization

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Effective management of templates, scenarios and dynamic elements is a key element when creating subsequent campaigns. Fully customized email templates, marketing scenarios and interactive pop-ups provide a solid basis for effective marketing activities. Central management of templates allows for visual and communication consistency of campaigns, while saving time when planning and preparing new activities. Dynamic elements, such as personalized blocks or variable content, add flexibility to campaigns and enable the message to be tailored to specific audience segments. Automating the campaign creation process using ready-made templates and dynamic elements significantly speeds up the entire marketing workflow, allowing you to focus on important aspects of the campaign strategy. The final result is effective marketing campaigns that are not only visually attractive, but also precisely tailored to the expectations and needs of various target groups.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Automated Report and Analysis Generation Process

Automated Report and Analysis Generation Process

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A collection of automatically updating reports provides you with current and accurate information about the effectiveness of your campaigns. The system automatically sends data directly to other analytical tools, so you can track key metrics and make decisions based on current data.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Pop-up on the website

Pop-up on the website

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Creating a personalized pop-up that displays based on user actions according to established criteria is an effective way to engage website visitors. This pop-up can be tailored to specific behaviors, which makes it more effective and useful for users. When a user meets certain criteria, such as staying on the website for a certain period of time, visiting specific subpages or interacting with certain elements, the pop-up may automatically appear. This allows us to provide you with content or offers related to your specific interests or needs. Pop-ups based on user behavior allow you to deliver personalized experiences, which in turn increases the effectiveness of your marketing activities and engages visitors in a way that is more relevant to them.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating and Managing Email Retargeting Campaigns

Creating and Managing Email Retargeting Campaigns

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Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Triggering campaigns based on weather in a specific location

Triggering campaigns based on weather in a specific location

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As part of the advanced functions of iPresso Marketing Automation, we can automate responses to changing weather conditions, providing personalized marketing content adapted to current weather conditions. For example, if the system detects that it's rainy in a particular area, you can set up a marketing campaign that delivers personalized offers on rainy-weather products, such as umbrellas and raincoats. In case of sunny weather, the campaign can be adapted to promote products related to hot days, such as sun creams or summer accessories. All this is done automatically, without the need for manual intervention, which allows you to provide customers with content corresponding to current weather conditions. Integrating this function with other elements of your marketing automation strategy allows you to create more personalized and effective campaigns, tailored to the current needs and conditions of your customers.
e-commerce
consumer goods
travel
media
Automatic sending of welcome messages

Automatic sending of welcome messages

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Automatic welcome scenarios are a key element in building a positive first impression with new customers. With personalized welcome messages, you can provide the customer with valuable information, highlight the benefits of using your services or products, and encourage them to take further actions. These scenarios are programmed to be sent automatically after a given event, such as a new customer signing up or making a first purchase. Welcome messages may include a personalized greeting, information about benefits, instructions on how to use the product or service, and special offers that encourage further interactions. As a result, welcome scenarios are designed to build a relationship with the customer from the very beginning, which can lead to greater customer loyalty and engagement in the future.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivery of personalized advice and tips for customers

Delivery of personalized advice and tips for customers

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News series containing valuable advisory content are a great tool for building relationships with recipients. By providing users with regular and interesting information, you build their trust and strengthen the positive image of your brand. The process is automated and focuses on providing only content that actually interests the recipients. At the same time, thanks to automation, you don't have to manually plan and send each message.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Customer Segmentation Based on Preferences and Behaviors

Customer Segmentation Based on Preferences and Behaviors

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A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Content Automation with Content Feed

Content Automation with Content Feed

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Automatic "gluing" of content based on a dynamic feed is an innovative approach that allows content personalization in an effective and coordinated way. Thanks to dynamic feeds, the content can be adapted to the specific preferences, behaviors and characteristics of recipients. In practice, the system automatically downloads data from the dynamic feed, such as product information, descriptions, articles and other content elements. Then, based on specific criteria or recipient preferences, personalized content is created. This may include generating personalized offers, tailored product recommendations, or even educational content, depending on the user's needs and profile. This tool is particularly effective in e-mail campaigns, online advertising and websites, where personalized content can engage recipients more effectively and increase the chances of conversion. Automatic "gluing" of content based on a dynamic feed makes it possible to provide more targeted and interesting content, which has a positive impact on the user experience and the effectiveness of the marketing campaign.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Delivering personalized product recommendations

Delivering personalized product recommendations

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Thanks to the use of marketing automation, it is possible to provide personalized product recommendations that effectively engage customers and increase the chances of making a purchase. Our system uses advanced algorithms to analyze data on customer behavior, purchasing preferences and transaction history. Based on this information, personalized recommendations are created, tailored to the individual needs of each client. Automatic mailing campaigns are then personalized with the received recommendations, which increases their effectiveness. Customers receive information about the products that are most attractive to them and consistent with their interests. Additionally, our marketing automation platform monitors customer reactions to submitted recommendations. It works in two directions - both by analyzing customer interactions with content and collecting feedback from them. This data will power further personalization, enabling the delivery of even better-tailored recommendations.
e-commerce
financial services
consumer goods
travel
media
Automated Training Process for Employees

Automated Training Process for Employees

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Automated scenarios will provide your new employees with personalized experiences that welcome them to the company. Send new employees key information about tasks and the onboarding process in an organized, automatic way - this will guarantee that the process will be quick and no step will be missed.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creation and management of newsletters

Creation and management of newsletters

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Creating a database of newsletters tailored to different contact segments and sending them according to various scenarios is a key element of an effective communication strategy. Thanks to this approach, it is possible to personalize content and provide appropriate information to specific target groups. Create a database of newsletters tailored to different contact segments. Thanks to this, you can personalize your communication content and provide appropriate information to specific target groups. Segment contacts from your database based on various criteria, such as preferences, purchasing behavior, location. Then create content dedicated to each segment that best meets the needs and expectations of a given group. Send newsletters according to various scenarios; adjust the time, frequency and content to specific contact segments. For example, new products may be sent at a different time than information about promotions, and content dedicated to regular customers may differ from that addressed to new recipients.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
NPS survey

NPS survey

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The readiness to recommend survey, also known as NPS (Net Promoter Score), is a tool for measuring customer loyalty and their overall satisfaction with products or services. In the context of automatically collecting NPS after a specific activity, you can identify a key user activity, such as completing a transaction, using a new feature, etc. Then, after this activity, you can automatically send an NPS survey or a single question regarding readiness to recommend. It is worth setting up a rating system in which users can easily choose their rating without having to complete an extensive survey. Automating this process helps you get quick and accurate feedback from your customers.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Notification of downloaded offer

Notification of downloaded offer

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As part of the marketing automation strategy, we can configure the system to automatically send notifications when a potential customer takes specific actions, such as downloading a file with an offer or visiting a specific website. Notifications sent may include various communication channels, such as e-mail or SMS, tailored to the recipient's preferences. For example, when a potential customer downloads a file with an offer, the system can automatically send him a personalized e-mail confirming the download and containing additional information about the offer or encouraging him to take advantage of the promotion. Similarly, when a potential customer visits a specific website, the system can send him an SMS with information about the latest products or an additional discount on products related to the visited category. Such personalized and behavior-oriented notifications allow you to increase the engagement of potential customers and provide them with valuable information at the right time. Integrating such marketing automation strategies with e-mail marketing systems or SMS sending platforms enables effective and personalized communication, increasing the chances of converting potential customers into actual customers.
financial services
b2b
travel
media
Targeting potential customers based on their behavior

Targeting potential customers based on their behavior

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Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Creating contact forms

Creating contact forms

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Quickly creating forms allows you to efficiently collect data from your website, which is crucial for capturing information from your visitors. This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Article recommendations

Article recommendations

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Automated text recommendations using feed. An effective strategy that provides recipients with personalized content that meets their expectations. Automation of text recommendations covers various communication channels: e-mails, SMS, push notifications, WhatsApp. You increase the chances of reaching the customer in a place that suits him. You can monitor readers' reactions to the content provided and dynamically adjust recommendations to better meet their expectations. Data analysis tools will allow you to track the most effective recommendations - you can constantly improve your strategy and increase the effectiveness of your campaigns.
universal
e-commerce
financial services
consumer goods
b2b
travel
media
Analysis of user behavior on the website

Analysis of user behavior on the website

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Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.
universal
e-commerce
financial services
consumer goods
b2b
travel
media

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