With iPresso you will create specific audience segments. Thanks to this, you will conduct personalized communication with your customers.
Segmentation of the contact database is the process of dividing a group of customers into more precise segments based on specific criteria or features. Segmentation allows for more precise tailoring of the message to the needs and preferences of specific groups of recipients. Content personalization increases the chances of customer interest and engagement.
Adapting the content of messages, offers and advertising campaigns to the specificity of each customer segment. Personalization allows you to convey information more effectively, which increases audience engagement.
Precise targeting of marketing activities to selected segments, which allows you to focus on groups that are more interested in a given product or service. This, in turn, minimizes the waste of resources on pointless activities.
Using information about customer behavior for further segmentation. For example, if a certain group of customers regularly take advantage of promotions, you can tailor offers to better suit their shopping preferences.
Selecting appropriate communication channels for individual segments. Some groups may prefer email, while others respond better to social advertising or SMS campaigns.
Developing loyalty programs targeted at specific customer segments. This allows you to deliver personalized rewards and benefits, thereby increasing customer engagement and loyalty.
Conducting A/B testing and monitoring how different segments respond to different marketing strategies. This allows for continuous optimization of activities and adjustment of strategies based on actual customer reactions.
Intuitive advanced segment creator. Here you can create a segment, even with a very specific description, based on various attributes, actions and activities assigned to your contacts.
Each segment can be saved and used for further work in iPresso - in communication automation, scenarios, notifications and many others.
Mass actions can be carried out on a separated segment, e.g. assign tags to contacts, determine their place in the existing or future marketing strategy, enter notes or perform other actions.
Segments may be available for further use in designing communication, scenarios, messages or for detailed analysis in determining new Customer Journey variants.
Segmentation allows for precise targeting of customers related to specific product categories, purchasing preferences, or even transaction history. This effectively increases conversion.
Financial services companies can segment customers based on their financial behavior, financial product preferences, and investment goals. This allows you to provide personalized advice and offers.
In the education sector, segmentation may include different age groups, educational levels, or thematic interests. This allows you to adapt the educational offer to the individual needs of students.
The tourism industry can segment customers according to travel preferences, budget, or preferred destinations. This allows you to deliver personalized holiday offers.
In the retail industry, segmentation allows you to tailor offers and promotional campaigns to different customer groups. Stores can better understand customers' shopping preferences and individual needs.
