You don't need a database analyst. In iPresso you can handle even multi-million contact volumes.
Contact database management is maintaining and organizing information about customers or potential customers.
This is a key element of the customer relationship management strategy.
It involves collecting, storing, updating and analyzing data on each contact to increase the effectiveness of communication and customer relationships.
It starts with collecting information about customers or potential customers. This may include demographic data, purchase history, preferences, contact details, interaction history or data regarding the stage in the customer life cycle.
Data is organized in a way that makes it easier to search and analyze. In the contact database, you can use various categories, tags, segmentations or groups to organize information depending on various criteria.
The contact database should be updated regularly to reflect changes in customer information. This may include updates to contact information, changes to history, or new interactions.
Segmentation allows you to group contacts depending on specific criteria, which allows you to more targeted and personalize your communication.
The database should contain a history of all interactions with a given contact, such as e-mails, website visits, and purchases. This helps you understand what the relationship is like and what the customer's previous experiences have been.
Built-in analytical tools allow you to analyze data in the contact database. This helps you understand what actions are most effective and how you can adjust your strategy based on the results.
An important element of managing a contact database is ensuring data security. All personal data should be stored in accordance with applicable privacy regulations, such as the GDPR.
Possibility to collect and store data about contacts, customers or users in one place.
Possibility to browse the database from general to detail and work on a single contact thanks to the intuitive Contact Manager.
The contact database is much more than just emails and phone numbers. In iPresso you will create the types of contacts you need. You can tag, for example, organizations, devices, machines, or cars. Build a base as unique as your business.
This is information that describes your contacts. iPresso allows you to save attributes of varying complexity thanks to custom fields. Customize your database so that it works for you as efficiently as possible.
The behavior and actions taken by observed contacts in the iPresso system can be tracked and saved. They are stored in an individual contact profile and are always at hand when creating new solutions, marketing scenarios, automated purchase paths and other activities.
iPresso assigns all data to a specific contact, thus building a recipient's profile in context. This is illustrated in a clear form of a timeline.
All integrated data from external systems and applications complement the existing contact context. An iPresso user can use ready-made integrations or many solutions integrated via API.
This is a unique feature of iPresso. Only here it is possible to combine individual contacts into relationships, e.g. student - teacher - school, owner - car, etc. Thanks to this, the personalization of communication reaches a completely new level.
Effective management of the contact database allows for the personalization of offers, tracking customer preferences and effective segmentation.
The financial industry can use contact database management to build lasting relationships with customers, track transaction history and provide personalized information.
The financial industry can use contact database management to build lasting relationships with customers, track transaction history and provide personalized information.
In the tourism industry, managing a contact database allows you to provide personalized travel offers, track customer preferences and build loyalty programs.
In the media area, managing a contact database helps in providing personalized content, tracking preferences and promoting new products.
