Everything you have to know
about WhatsApp for iPresso

WhatsApp in numbers

WhatsApp is used by more than 2 billion users worldwide and that makes it the most popular messenger in the world! It is also the most popular communicator in the business world. Your customers are already here!

What is WhatsApp marketing?

With over 2 billion active users worldwide, WhatsApp is one of the most popular messengers.

With the growing interest in marketing on WhatsApp, the WhatsApp Business API is becoming more and more popular among businesses. This tool enables communication automation and customer service.

Statistics show that messages sent via WhatsApp are often read quickly by recipients.

WhatsApp enables companies to have more personalized and one-on-one conversations with their customers, which can help build relationships better.

WhatsApp has strict rules on sending bulk messages, which is intended to protect against spam and ensure a positive user experience.

How to use WhatsApp marketing?

Notifications about promotions

Personalized promotion notifications via WhatsApp are an effective means of attracting customer attention and increasing sales. Using short and concise messages, you can provide them with information about current promotions, sales and exclusive offers. Thanks to the direct nature of WhatsApp, you can quickly reach customers while creating personalized messages, which increases the effectiveness of the message.

Order confirmations and tracking

WhatsApp is great for confirming orders and tracking their status. Automatic confirmation messages after placing an order provide customers with confidence that the transaction will proceed correctly. Adding order tracking links allows customers to constantly monitor the delivery status. Regular updates on order status, from order confirmation to processing to delivery, keep the customer in the loop. Notifications about delays or changes in delivery minimize uncertainty.

Discount codes and special offers

Use this platform to communicate directly with your customers to provide attractive promotions. Sending discount codes via WhatsApp can encourage customers to make purchases, especially if they offer unique benefits. Companies can also inform customers about limited-time special offers, thereby creating a sense of urgency and promoting spontaneous purchases.

Research and surveys

WhatsApp is an effective tool for you to conduct research and surveys, which allows you to collect valuable feedback from your customers. Sending short surveys after shopping, interacting with a product or using services allows you to get immediate feedback and ratings. Direct communication with customers via WhatsApp facilitates obtaining more detailed and authentic answers.

How does WhatsApp marketing work in iPresso?

Personalized and automated communication

Create conversation scenarios with your customers depending on the answer they give. This is a new, higher level of conversation between the Customer and the Brand. And all this is based on personalization, which will make your communication even better.

Different types of messages

Unlike SMS messages, messengers such as WhatsApp allow you to present your message in a more interesting way. You can choose from classic text, image or video messages. And interactive messages with buttons and lists that make it easier to communicate with your company.

Real-time communication

The most important thing you can achieve is to start a conversation with the customer at the right place and time. With iPresso and WhatsApp integration it's possible. But that's not all - you can also plan and launch communication whenever you want.

Measuring campaign results

That is, what constitutes the basis for a marketing campaign. In iPresso you will receive a full report on the conducted WhatsApp campaign. Additionally, the conversation history will be saved as contact activity in iPresso. In short, you will receive data that you will successfully use in future marketing campaigns.

Synergy of WhatsApp and other communication channels

Thanks to WhatsApp, you gain such a personalized communication channel that has never existed before. You will reach your customers in every possible place (Mail, SMS, web-push, pop-up), with the difference that in WhatsApp the communication is two-way, almost like a real conversation with your customer.

In which industries is WhatsApp marketing suitable?

E-commerce

WhatsApp is a powerful tool for direct customer engagement. Thanks to direct contact, you can inform customers about order confirmations, shipment status and special offers. Sending discount codes via WhatsApp can increase conversions and sales campaigns attract customers' attention. You can also use this platform to remind you about products left in your cart, which may encourage you to finalize your purchases. Message personalization allows you to provide customers with a personalized shopping experience, as well as collect opinions and reviews after product delivery. Integrating WhatsApp with other e-commerce marketing channels can create a coherent and coordinated communication strategy, building customer loyalty.

Finance

You can use WhatsApp to instantly inform customers about transactions, current rates, and promotions on financial products. Thanks to transaction notifications, customers receive current information about their accounts and can track their finances in real time. Additionally, sending notifications about new financial products, special offers and promotions can attract customers' attention.

WhatsApp can also be used to solve current customer problems, provide information about investment products or remind about important payment dates. Sending quick financial advice or market updates can also build trust and add value to your customer relationship.

Travel

You can use this platform to inform customers about last minute offers, new destinations, as well as special holiday promotions. Sending booking confirmations, travel details and reminding about important dates are other useful applications of WhatsApp in this industry.

Sending photos and videos from attractive places, travel tips or information about local events can build emotional engagement of customers. Additionally, WhatsApp allows you to quickly respond to customer questions about travel, which has a positive impact on their experience. You can also use WhatsApp to collect customer feedback after returning from your trip, which will help you improve your services and increase customer satisfaction.

Retail

Inform customers about new products, promotions, sales and provide discount codes. Sending product availability notifications, order confirmations and shipment status are effective ways to increase customer engagement.

WhatsApp can also be used to collect customer feedback on purchases, which helps improve the offer and increase customer satisfaction. Sharing photos and videos presenting new collections, styles or trends can build a positive brand image and inspire customers to make purchases.

Additionally, WhatsApp can be used to organize competitions, send invitations to special in-store events, and deliver personalized offers to loyal customers. Direct communication on this platform also enables instant answers to customer questions, which has a positive impact on customer service.

Education

Sending information about upcoming events, exam dates or important announcements can facilitate quick communication.

WhatsApp can also be used to send short educational tips, learning materials, as well as information about new educational offers. Organizing remote consultations or providing information on curricula are other opportunities that WhatsApp creates for educational institutions.

Media&Entertainment

Sending notifications about the latest premieres, cultural events, concerts and film bonuses.

WhatsApp can be used to send exclusive content such as movie trailers, sneak peeks of new episodes, and celebrity interviews. This platform also allows you to organize competitions where participants can win tickets to events or access to materials before the premiere.

Sending newsletters, industry curiosities, or hot gossip can increase engagement and keep recipients interested in the content. WhatsApp is also a great channel for collecting viewers' opinions and obtaining their feedback on programs, films and events.

FMCG

WhatsApp marketing in the FMCG sector is an effective tool for direct engagement with consumers. Sending discount codes, promotions and information about new products can encourage customers to make purchases. Sending customer reviews and testimonials can also build trust in your brand and influence purchasing decisions.

Direct communication channels compare

SMS
WhatsApp
Direction (in automation)
one-way*
two-way
Measured
limited
yes
Personalization
limited
yes
Price
high
moderate
Privacy restrictions
high
high
Message length
low
moderate
Rich content
no
yes
Deliverability
high
high
Open rate
high
high
CTR
moderate
high
direction (in automation)
SMS
one-way*
WhatsApp
two-way
measured
SMS
limited
WhatsApp
yes
personalization
SMS
limited
WhatsApp
yes
price
SMS
high
WhatsApp
moderate
privacy restrictions
SMS
high
WhatsApp
high
message length
SMS
low
WhatsApp
moderate
rich content
SMS
no
WhatsApp
yes
deliverability
SMS
high
WhatsApp
high
open-rate
SMS
high
WhatsApp
high
CTR
SMS
moderate
WhatsApp
high

* in most cases

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