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iPresso is an advanced Marketing Automation platform for professional marketers to automate personalized customer communications and streamline marketing processes.
iPresso has been in operation for more than 10 years, constantly improving the iPresso system and adapting it to dynamically changing trends and market expectations.
The iPresso platform provides virtually unlimited marketing communication possibilities – from email, SMS and push notifications to live conversation via WhatsApp messenger and the use of Real Time Marketing. All completely automated and programmed in scenarios that learn customer behavior and provide marketers with a complete set of contact information, allowing even more personalized communication.
The iPresso system will work in practically any industry – our clients successfully use Marketing Automation in FMCG, E-commerce, Travel and Media&Entertainment businesses.
We have been trusted by such well-known and popular brands as Danone, Wawel, Warner Discovery, eSky, Żywiec Group, PZU.
FMCG brands are facing a growing struggle. With organic reach diminishing due to AI-driven changes and shifts in Google’s algorithms, combined with soaring social media advertising costs and the explosive growth of retail media, reaching consumers has never been harder. This has become a major headache for marketers in the food, household chemical, and cosmetics sectors. Furthermore, retail chains—armed with data collection technology and sophisticated loyalty programs — have gained a significant upper hand over the manufacturers supplying the branded products.
To stay ahead of the curve, FMCG producers have begun the process of building their own consumer databases - at least those who reacted quickly to mitigate the risk of losing direct contact with their audience.
DigitalFMCG answers the needs of FMCG brands by delivering a comprehensive platform designed for building consumer databases, managing direct omnichannel communication, personalizing experiences within the context of specific stores, running consumer activations, and analyzing data. All of this runs on the proven iPresso engine, a renowned system already trusted by major FMCG companies.
DigitalFMCG is Europe’s first Customer Experience management platform so comprehensively dedicated to manufacturer marketing. It stands out through its laser focus on the industry, the ability to expand individual capabilities, dedicated regional support, and unique solutions that rapidly build a competitive advantage for brands.
"The market was missing a solution that truly addresses the needs of the FMCG sector. Existing marketing automation systems focus heavily on e-commerce and retail, completely missing the specific nuances of brands and manufacturers. It’s a different ballgame entirely; for FMCG producers, the share of direct e-commerce sales is often negligible", explains Michał Wojciechowski, CEO of iPresso S.A., the creator and provider of DigitalFMCG.
The DigitalFMCG platform is dedicated primarily to brand manufacturers across Europe. The company is focused on ensuring a high level of security and handling processes strictly within the European Union.
DigitalFMCG by iPresso. iPresso S.A. is a Polish company specializing in delivering advanced Marketing Automation systems based on proprietary technology. Companies such as Danone, Wawel, Grupa Żywiec, Generali, eSky, and Warner Bros utilize the iPresso and DigitalFMCG platforms.
More information: https://Digitalfmcg.com
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