Challenge
An insurance provider was struggling with low life insurance buy-in. He wanted to promote his offering and encourage customers to choose the package that was right for them. The wide selection made it difficult to create a campaign tailored for everyone, so the company chose iPresso and tools for personalization and dynamic content changes.
Action
- Data collection
Every action of a contact on the website was recorded in iPresso, which made it easier to segment and tailor recommendations to a specific person.
- Use of Feed Manager
The company added insurance quotes to Feed Manager, which made it easy to create campaigns that would pull updated quote data in real time.
- Creating recommendation frames
With iPresso, the insurance provider created recommendation frames with life insurance and add-on packages.
- Sending messages with recommendations tailored to the customer
Customers received personalized emails with content that automatically changed depending on the recipient's interests and data.
Results
- The company received 17% more quote inquiries. Personalized recommendations made customers curious and prompted them to buy life insurance.
- Customer satisfaction increased by 15%, and the company also used iPresso tools for its next marketing campaigns.
- Customers bought the recommended life insurance, so there was a 23% increase in sales.
- The company increased customer loyalty and convinced customers to choose additional insurance. 25% of users had life insurance along with another product on offer.
