Personalized life insurance recommendations

region
Europe
industry
Finance
17%
Increase in inquiries
23%
Increase in life insurance purchases
15%
Increase in customer satisfaction

Challenge

An insurance provider was struggling with low life insurance buy-in. He wanted to promote his offering and encourage customers to choose the package that was right for them. The wide selection made it difficult to create a campaign tailored for everyone, so the company chose iPresso and tools for personalization and dynamic content changes.

Action

  1. Data collection
    Every action of a contact on the website was recorded in iPresso, which made it easier to segment and tailor recommendations to a specific person.
  1. Use of Feed Manager
    The company added insurance quotes to Feed Manager, which made it easy to create campaigns that would pull updated quote data in real time.
  1. Creating recommendation frames
    With iPresso, the insurance provider created recommendation frames with life insurance and add-on packages. 
  1. Sending messages with recommendations tailored to the customer
    Customers received personalized emails with content that automatically changed depending on the recipient's interests and data.

Results

  • The company received 17% more quote inquiries. Personalized recommendations made customers curious and prompted them to buy life insurance.
  • Customer satisfaction increased by 15%, and the company also used iPresso tools for its next marketing campaigns.
  • Customers bought the recommended life insurance, so there was a 23% increase in sales.
  • The company increased customer loyalty and convinced customers to choose additional insurance. 25% of users had life insurance along with another product on offer.

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