Data in the form of attributes (e.g. demographic), behavioral data (activities, behavior) and transactional data (e.g. about purchases).
One identifier that allows you to maintain data consistency despite multiple sources and integration in such a way as to share data further in your systems and increase their value.
The data belongs only to the company that administers it. iPresso safely aggregates data only for the benefit of the customer and does not use it for any other purpose.
Possibilities of using data through integration, including with analytical systems. At any time, you can integrate another solution using REST API, JS API and Mobile API iPresso.
Conducting communication to anonymous users based on the collected data on cookies. It is possible to carry out personalization based on behavior using on-site actions and, in the case of accepting the push token, also actions using web push.
A full range of available actions in all available communication channels based on the acceptance of data processing by users.
If you are looking for more information and detailed descriptions - no problem, you'll find them here:detailed specification