Solutions

We specialize in selected industries, also in the field of know-how. We provide customized support efficiently integrating with marketing teams and understanding their needs. Our role in building a unique solution is to be proactive. We monitor processes and recommend subsequent steps to achieve more value from marketing automation.

By supporting users on a daily basis, we also take care of providing appropriate expertise and teaching the ability to benefit from technology to achieve greater productivity and build brand value.

Together, we prepare a marketing automation strategy, preceded by an audit of the used technologies, market analysis and data exploitation. We prepare recommendations and specific solutions targeting team work-flow, communication tools and appropriate training.

Marketing Automation technology is not everything. A properly, consciously developed ecosystem of tools used to support marketing, sales and daily work becomes key in achieving the results expected by recipients. We engage ourselves in the process of building and developing MarTech Stacks from the perspective of automation.

• Segments
  Segments allow for automatic qualification of contacts to segments and conducting personalized communication for them according to scenarios that meet the criteria.
• Microsegments
  Microsegments can be narrowed down to the smallest detail and precisely described groups, which permits highly efficient selective communication.
• Anonymous users
  An anonymous, first-time visitor to the website does not have to be left without proper service. The system will discreetly observe the sequence of its behavior and, depending on the needs and classification, react by selecting the content and form of on-site communication.
• Individual customer - 1:1
  The most sophisticated form of communication using automation. With proper preparation of scenarios, it provides the highest quality customer service. This communication model is all about achieving the effect of even hundreds of thousands of individually served clients without the participation of, for example, a sales representative.
• Change the website for each user
  iPresso provides a number of tools to customize the content of websites without the need to interfere with the CMS or hire programmers. You can display the so-called pop-up layouts, notifications, sidebar etc. but also customize blocks and even replace all content!
• Industry-specific personalization
  Thanks to the segmentation and analysis of user behavior, it is possible to quickly identify users potentially interested in a specific offer and prepare an independent communication strategy.

• Increase in conversion from communication to www and mobile
• Implementation of the brand and company strategy - always available and responsive 24/7
• Increased cross-selling based on a quick analysis of customer behavior
• Detection of behavior sequence and immediate reaction
• Displaying content based on the characteristic behavior of individuals
• Raising the level of user involvement

• special client preview for his dedicated consultants integration of e-mail, SMS, www, mobile, live chat, messenger, mobile, call center channels
• automated scenarios with personalized communication
• automatic actions following specific customer behavior
• automated handling of debt collection and retention processes
• behavior analytics
• advanced segmentation
• simple handling of extensive databases with the possibility of integration from multiple sources
• linking contacts into relationships
• tests of communication schemes for specific groups

• improving the quality of customer service
• reducing operational costs and maintaining many tools and systems
• automated reporting with data from multiple sources
• transparency in the design of messages, testing and operation of scenarios
  

• expansion of the contact databases
• increased activity, commitment and loyalty of contacts
• one toolkit intended for various promotional campaigns
• lower costs of running loyalty and monetization programs
• better upsell and cross-sell results
• more precise data about customers/consumers
  

Each scenario can be divided into many variants - random groups, which will additionally have their own, separate scenario. The size of the contact groups in each variant can be established with certainty. As the scenario progresses, the contacts flow to each version, giving an unequivocal answer to which version works best. This extends the possibilities of finding the most efficient way to reach recipients and achieve the desired objectives.

Breaking down scenarios also allows the use of control groups. Just select the indicated sample (by giving the % and/or the absolute size of the number of contacts), and iPresso will automatically and randomly “pick” contacts from before the subsequent story of the scenario to check whether executing it actually brings the expected results.

The iPresso system also allows you to report and recognize efficiency. Owing to the unique tool for measuring campaign results, it is possible to compare the defined conversion in selected channels that were used in the campaign. On top of that, you can compare the results in terms of the so-called direct and indirect conversions.

How about even more? For advanced users who already have data showing various phenomena, we prepare models based on advanced statistical analysis. You can also connect them to iPresso in the form of dedicated calculation modules and reports.

Combining the MarTech tools in iPresso provides, above all, greater possibilities of reporting and assessing the situation across all connected channels, as well as customer knowledge.

Sales funnels:
‍First contact/interaction → presentation → sending offer → negotiations → signing contract

‍Promotion funnels:
‍Contest registration → confirmation of participation → filling contest questionnaire → receiving promotion email → entering the site with promotion → ordering of promotional product or service

‍E-commerce funnel:
‍Adding product/service to cart → confirmation of order → order has been paid for → order has been sent → order has been received