iPresso vs. Braze: time for the next step in your marketing

Braze is an easy-to-use and affordable tool, good for getting started. It allows you to send newsletters and create simple automations. However, as your business grows and your customers become more demanding, there comes a time when you need a system that not only sends messages but, above all, understands your customers. That's what iPresso is – a platform for professional Marketing Automation.

Comparison of basic platform features

It's not a choice between “better or worse,” it's a choice of a tool tailored to the stage of your company's development.

iPresso
Braze
Platform core
Customer Data Platform (CDP) with a full 360° profile.
Email marketing tool with subscriber list management.
Customer data
Collection of behavioral, transactional, and declarative data.
Collection of declarative data (from forms) and data on interactions with emails.
Segmentation
Advanced, dynamic segmentation based on any data and behavior.
Basic segmentation based on groups, tags, and campaign activity.
Analytics
Full marketing and behavioral analytics.
Basic reports on opens, clicks, and unsubscribes.

Comparison of automation and personalization capabilities

When simple paths are no longer enough, you need the true power of automation.

iPresso
Braze
Automation
Advanced visual editor for multi-channel scenarios based on website behavior.
Simple editor for creating basic email sequences (e.g., welcome emails).
On-site personalization
Full real-time personalization of website content (banners, pop-ups, frames).
Limited. Ability to embed forms and create landing pages.
Available channels
Omnichannel: Email, SMS, Web Push, Mobile Push, WhatsApp.
Mainly email. Other channels are not natively supported in automations.

Scalability and support for growing businesses

iPresso is a partner that will help you move from simple marketing to an advanced, data-driven strategy.

iPresso
Braze
Perfect for
Companies that are outgrowing simple tools and want to fully leverage the potential of customer data.
Startups, bloggers, small stores that need a simple and effective communication tool.
Support
Dedicated support team and Account Manager to help you implement your strategy.
Support via email and chat. Limited support in Polish.
Growth opportunities
Fully scalable and integrable with any systems (ERP, CRM, e-commerce).
Limited integration and development opportunities beyond core functionality.
Leading brands trust us

Certified quality and safety

Data security is of prime importance to us, which is why we have implemented quality management and information security management standards based on the highest standards required by GDPR

Learn more about safety
United Registrar of Systems ISO 9001
ISO 9001
United Registrar of Systems ISO 27001
ISO 27001
IAB
IAB
Zgodni z RODO
RODO

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Solutions tailored to your industry. Build a unique advantage with technology and support that understands your business.