iPresso vs. Klaviyo: from email marketing to a data-driven strategy

Klaviyo is a tool that supports email marketing. However, today's marketing requires something more – a consistent customer view and real-time responses across all channels. iPresso is a next-generation Marketing Automation platform based on data (CDP) rather than just sending messages. This allows you to build much deeper relationships with your audience.

Comparison of platform foundations

The difference in approach to data is key to understanding the capabilities of both systems.

iPresso
Klaviyo
Platform core
Customer Data Platform (CDP). Every action is based on a complete 360° customer profile. One consistent platform.
The basis is an email marketing platform. Email data is the foundation, and other information is attached to it.
Behavior tracking
Full real-time on-site tracking.
Basic tracking of website visits and responses to email campaigns.
Customer segmentation
Advanced, dynamic segmentation covering attributes, activities, actions, along with segment operations and segment lifecycle.
Simple segmentation based on email list filters (declarative data, tags, and responses to sent campaigns).
Customer profile
A single, consistent customer profile integrating data from the web, mobile, and external systems.
A profile focused on contact details and email communication history.

Comparison of automation and omnichannel communication capabilities

Automation based on complete behavioral data opens up completely new possibilities.

iPresso
Klaviyo
Automation editor
A visual editor that allows you to build multi-channel scenarios based on complex conditions.
A simple and effective editor, focused mainly on automation in the email channel.
Omnichannel communication
Native and consistent channel support in a single scenario (Email, SMS, Web Push, Mobile Push, WhatsApp).
Various channels are available, but not always fully integrated into a single, seamless scenario.
On-site personalization
Advanced real-time content personalization on the website (banners, frames, pop-ups).
Limited website personalization options, mainly through forms and pop-ups.

Support and scalability

As your marketing needs grow, so do your platform and support requirements.

iPresso
Klaviyo
Purpose
For medium and large companies that treat data and Marketing Automation as a strategic element of their business.open and fully documented API allows for easy integration and expansion of the system.
For small and medium-sized companies and solopreneurs who want to manage their email marketing professionally.PI enabling standard integration with e-commerce platforms.
Technical support
Dedicated account manager who acts as a strategic partner with the support of the Custom Development (IT) team.
Support via chat and email, available 24/7. Limited support in Polish.
API flexibility
Open API allowing deep integration with any external systems (CRM, ERP, BI).
Available API, focused on integration with popular marketing applications.
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Certified quality and safety

Data security is of prime importance to us, which is why we have implemented quality management and information security management standards based on the highest standards required by GDPR

Learn more about safety
United Registrar of Systems ISO 9001
ISO 9001
United Registrar of Systems ISO 27001
ISO 27001
IAB
IAB
Zgodni z RODO
RODO

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