iPresso vs. Mailchimp: when your business needs more than CRM for e-commerce

Mailchimp is a tool that has helped many online stores implement basic e-marketing scenarios. However, as businesses grow and the need to build complex customer relationships arises, companies turn to iPresso – a complete Marketing Automation platform that offers not only ready-made solutions for e-commerce, but also full flexibility in data management and strategy for B2C and B2B.

Comparison of platform architecture and strategic capabilities

The foundation of both systems is the customer, but iPresso looks at them more broadly than just through the prism of store transactions.

iPresso
Mailchimp
Platform core
Full Customer Data Platform (CDP) that integrates data from multiple sources (on-site, off-site, offline).
CRM (Customer Relationship Management) system optimized for smaller e-commerce businesses.
Support for business models
Versatility: E-commerce, B2B, SaaS, finance, marketplace. Flexibility in handling complex processes.
High specialization and effectiveness in the E-commerce model.
Customer segmentation
Unlimited, dynamic segmentation based on any behavioral, transactional, and declarative data, RFM.
Segmentation based on purchase history and behavior typical for online stores (RFM).
Analytics and BI
Built-in modules for creating custom reports and in-depth data analysis, as well as the possibility of developing your own dedicated reporting.
Ready-made dashboards and analytical reports focused on key e-commerce indicators.

Comparison of automation and personalization capabilities

Automation in iPresso goes beyond standard e-commerce scenarios, allowing you to build unique customer experiences.ow both platforms allow you to build scenarios and communicate with customers.

iPresso
Mailchimp
Automation scenarios
Visual editor allowing you to create any, even the most complex paths for B2C and B2B.
Library of ready-made scenarios for e-commerce (abandoned cart, cross-selling).
On-site personalization
Full real-time personalization of website content (banners, pop-ups, frames, content), including the ability to create your own formats.
Good personalization options within ready-made widgets (recommendation frames).
Lead Nurturing (B2B/B2C)
Advanced capabilities for building long-term educational and sales campaigns.
Limited to typical transactional and product scenarios.

Support and technological flexibility

Choosing a platform is a decision for years to come. It is important that it grows with your company.

iPresso
Mailchimp
API flexibility
An open and fully documented API allows for easy integration and expansion of the system.
Available API enabling standard integration with e-commerce platforms.
Support and implementation
Dedicated Account Manager, Customer Success, and strategic support in Polish.
Limited technical support in Polish, focused on helping you use the platform.
Security and GDPR
ISO certifications (including 27001, 9001), hosting in the EU, advanced consent management, advanced service monitoring, and guaranteed SLAs.
Hosting in the EU, GDPR compliance.
Leading brands trust us

Certified quality and safety

Data security is of prime importance to us, which is why we have implemented quality management and information security management standards based on the highest standards required by GDPR

Learn more about safety
United Registrar of Systems ISO 9001
ISO 9001
United Registrar of Systems ISO 27001
ISO 27001
IAB
IAB
Zgodni z RODO
RODO

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