iPresso vs. HubSpot: a sensible alternative for your marketing

HubSpot is a powerful tool, but its global nature and pricing model pose a challenge for companies operating in Europe. iPresso offers comparable and, in key areas, superior capabilities, while being a more flexible, price-transparent solution supported by local experts. It is a complete Marketing Automation platform that grows with you.

Comparison of key platform features

Both iPresso and HubSpot offer advanced features. The difference lies in the architecture, accessibility, and approach to data.

iPresso
HubSpot
Platform core
Full Customer Data Platform (CDP) as standard, integrating data from all sources.
Integrated CRM for B2B; CDP features available in the Marketing Hub Enterprise plan.
Marketing Automation
Advanced visual editor with unlimited logic, A/B/X testing, and real-time analytics.
Advanced features (e.g., omnichannel automation) only available in more expensive plans (Professional/Enterprise).
Customer segmentation
Deep segmentation based on complete behavioral, transactional, and declarative data.
Good segmentation based on CRM data; advanced behavioral segmentation in higher plans.
Content personalization
Real-time on-site (content, banners) and off-site (email, push) personalization based on AI.
Advanced personalization and adaptive testing available in the Enterprise plan.

Comparison of available communication channels

True Marketing Automation requires consistent communication across all channels. See how both platforms implement an omnichannel strategy.

iPresso
HubSpot
Email Marketing
Advanced, with dynamic content.
Extensive, forms the core of the offering.
SMS Marketing
Natively integrated with automations.
Available as an add-on to Marketing Hub Professional and Enterprise for US customers only.
Web Push
Full automation and personalization.
Available as part of automation.
Mobile Push
Advanced scenarios for mobile applications.
Requires additional integrations or an Enterprise plan.
Live Chat
Integrated with the 360° customer profile.
Available, integrated with CRM.

Pricing model and customer support

This is where the fundamental differences in the philosophies of both companies are most often revealed. iPresso focuses on partnership and transparency.

iPresso
HubSpot
Pricing model
Transparent and scalable. You pay for the modules and database you use, without sudden price spikes.
Subscription model. The price increases with the number of contacts and the addition of new Hubs (Sales, Service).
Support in Polish
Dedicated account manager as standard. Strategic and technical support included in the price.
Limited support in Polish; dedicated premium support is an additional paid service. Telephone support in English only.
Onboarding and implementation
Practical implementation led by Polish experts, tailored to market realities.
The implementation process is long, costly, and carried out by external partners. No onboarding in Polish.
Flexibility and API
Full and open API allowing for deep integration with local systems (ERP, e-commerce).
Good API, but the ecosystem is geared towards global applications, which may hinder integration with Polish software.
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Certified quality and safety

Data security is of prime importance to us, which is why we have implemented quality management and information security management standards based on the highest standards required by GDPR

Learn more about safety
United Registrar of Systems ISO 9001
ISO 9001
United Registrar of Systems ISO 27001
ISO 27001
IAB
IAB
Zgodni z RODO
RODO

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