iPresso vs. Brevo: which platform better suits your strategy?

Choosing between iPresso and Brevo is a strategic decision. Both platforms offer Marketing Automation tools, but they differ in their operating philosophy, approach to data, and flexibility. Brevo is a system strongly focused on e-commerce and small businesses. iPresso is a universal CDP & Marketing Automation platform.

Comparison of platform architecture and data

Data is at the heart of all automation. How it is collected and used defines the capabilities of the system.

iPresso
Brevo
Platform core
Native Customer Data Platform (CDP) with natively integrated communication channels.
CDXP (Customer Data and Experience Platform) focused on data for e-commerce and retail.
Business model support
Full flexibility: B2C, E-commerce, B2B (with sales funnel), SaaS, finance, subscriptions.
Strong specialization in e-commerce. B2B features are present but are not the core of the platform.
Customer segmentation
Multidimensional on-site and off-site segmentation, with the ability to build complex analytical queries.
Advanced segmentation, mainly based on transactional and behavioral data typical for e-commerce.
AI personalization
Recommendation and personalization engine based on complete behavioral and transactional data.
Recommendation and personalization engine optimized for products in an online store.

Comparison of available communication channels

See how both platforms allow you to build scenarios and communicate with customers.

iPresso
Brevo
Automation editor
User-friendly but advanced drag & drop visual editor with advanced conditional logic and the ability to test scenario paths.
Visual editor with a wide range of ready-made scenarios for e-commerce.
Campaign management
Full support for multi-channel (multi and omnichannel) campaigns in a single scenario.
Effective campaign management, with an emphasis on channels that generate e-commerce sales.
B2B communication
Dedicated features for B2B sales, including scoring, funnel management, and alerts for salespeople.
Basic sales support features, such as hot lead alerts.

Platform support and development

Choosing a platform also means choosing a technology partner.

iPresso
Brevo
Technical support
Dedicated Customer Success manager and strategic support as standard.
Technical support available to customers (including in English). No support in Polish.
Flexibility and API
Full and open API allowing for the creation of custom integrations and solutions: based on REST, Mobile, JS, or microservices.
Available API enabling integrations, mainly with standard e-commerce applications.
Data security
ISO 27001 and 9001 certifications, hosting within the EU, full GDPR compliance.
Hosting within the EU, GDPR compliance.
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Certified quality and safety

Data security is of prime importance to us, which is why we have implemented quality management and information security management standards based on the highest standards required by GDPR

Learn more about safety
United Registrar of Systems ISO 9001
ISO 9001
United Registrar of Systems ISO 27001
ISO 27001
IAB
IAB
Zgodni z RODO
RODO

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