Pre-sales registrations

You release a new product, such as a limited collection or a computer game. You launch a pre-sale, and this is where marketing automation comes in: the system collects sign-ups via a dedicated landing page, sends confirmations and then reminders about the launch. As a result, you build excitement around the product even before it goes on sale. As a bonus, you also get a base of well-recognized, highly loyal customers - which you can use for future personalized campaigns.