Challenge
The training center had a problem because people were interested in the courses but did not sign up for them. They often forgot about the deadlines or postponed their decision. There was a lack of regular contact with potential participants, which meant that few people actually registered.
Action
- Segmentation of interested persons
With iPresso, the company created detailed segments of potential participants based on, among other things, the content they viewed and their previous interactions with the training center. - Automatic registration messages
The system automatically sent reminders 14, 7, and 2 days before the end of registration, with varying intensity and tone of communication. - Personalization of communication
iPresso automatically personalized the content of reminders based on the selected course and the profile of the interested person. The messages contained specific information about the benefits of completing the training. - Notifications about last places
The company used iPresso Satellite (a feature that allows you to run scenarios based on specific conditions, such as changes in weather or exchange rates) and real-time marketing. Based on the size of the segment (for example, as soon as the number of participants exceeded 90), a scenario was triggered that sent messages about the last available places on a given course. - Multi-channel communication
The training center sent notifications through various communication channels depending on user preferences.
Results
- Automatic reminders about registration deadlines contributed to a 31% increase in conversions.
- The company saw a 24% increase in registrations due to the optimization of the entire process.
- The number of high-quality leads increased by 29%.
