Challenge
An FMCG company noticed that despite regularly organized promotions, consumer engagement and discount coupon usage were lower than expected. It decided to implement an automatic reminder system to encourage customers to shop more often.
Action
- Data collection
The iPresso system collected data on consumers' purchase history and favorite products. - Contact segmentation
Consumers were dynamically divided into segments based on their preferred product categories, purchase frequency, and promotion usage history. - Sending personalized messages
The FMCG company launched a series of automatic reminders about promotions in the form of short text messages that were tailored to specific individuals and their preferences. - Push notifications in the mobile app
Consumers who had the app installed received notifications about special promotions for products they usually buy or those that are popular in their segment. - Emails with dynamic content
Emails with a list of long-term promotions that were most relevant to the customer's purchase history were sent regularly. The emails also included personalized discount coupons.
Results
- Sales of promotional products increased by 21%.
- Consumer satisfaction increased by 16%. In NPS surveys, consumers praised the personalized promotion notifications.
- The average order value increased by 15%.
- Consumers were more likely to return and make repeat purchases of promotional products. Retention increased by 12%.
