Challenge
The online store often did "promotions of the week" or "offer of the day." People saw it, got interested, but then went back to their activities and forgot about the fact that time was running out. Many customers simply missed the opportunity because the promotion was ending. The company decided that it simply needed to remind customers about the promotion before it was too late.
Action
- Analysis of user behavior
If someone entered a promotion page or viewed discounted products, the system "noticed" it. - Personalized recommendations
The iPresso system displayed specific products that the customer had previously viewed on promotion. This made the message more personal to him. - Sending reminder emails
24 hours before the end of the promotion short emails were sent. The subject line was clear: "Last chance! The promotion ends tomorrow!" Inside, a link to the products and a reminder of what you can buy cheaper.
3 hours before the end of the promotion: If the customer still hadn't bought, he received a second email. This time with a subject line like "Only 3 hours left of the promotion!".
Results
- Sales increased by 28%. Promotions attracted customers.
- Customers bought faster by a day and a half. They didn't procrastinate as long.
- Reminder emails were more likely to be opened by 30% than regular emails. People really wanted to know what they were missing out on.
- The store earned 15% more on products included in the promotion.
- Customer satisfaction increased by 16%. Customers appreciated that the store reminded them of a good bargain, so they didn't miss anything.
