Challenge
An educational platform offering online courses noticed a decline in interest in its offerings despite the introduction of many new materials. All course participants received identical content regardless of their level of advancement, which led to dissatisfaction. Instead of choosing courses similar to those they had already completed, users opted out of the service.
The company was looking for solutions that would allow it to tailor the materials to the individual needs of each user.
Action
- Segmentation
The iPresso system analyzed the interests of course participants, the content they viewed, and the links they opened most often. Based on this, participants were divided into appropriate groups. - Use of Feed Manager
All courses were added to Feed Manager so that the system could automatically recommend relevant materials for a specific user. - Smart recommendations
The educational platform prepared personalized course recommendations, which appeared not only on the website in the form of recommendation frames, but also in emails with dynamically changing content. - Personalization
Based on data from the database, the system automatically filled in certain elements of the emails, pulling in contact information.
Results
- Time spent on the platform increased by 25%.
- There was a 17% increase in course participant retention.
- User satisfaction increased by 22%, as shown in NPS surveys, with positive ratings for tailored recommendations.
