Challenge
The airline's ads were not tailored to the location and needs of customers. The company was looking for a way to automatically suggest flights from the airport closest to the customer in its ads.
Action
- Creation of an airport database
Thanks to iPresso, the company created its own database of GeoPoints - airports. Customers were assigned to these locations (according to their place of residence). - Dynamic matching of ad content
Flight and travel package offers automatically displayed prices and availability from the nearest airport, additionally taking into account current promotions. When prices changed, the user immediately received a notification. - Automatic notification sending
Customers received personalized text messages with current offers and promotions.
Results
- The CTR increased by 14%.
- Conversion increased by 18%.
- Customer satisfaction increased by 15%, as confirmed by NPS surveys.
