Challenge
A leading ticket platform in Europe had trouble fully leveraging its ticket sales potential, especially when it came to promotions, flash sales, and last-minute offers. Although the company knew what its customers liked, it sent them generic and mismatched notifications. As a result, interested users missed out on the best deals and the company lost money. The platform needed a dynamic and precise way to inform fans about opportunities.
Action
- Intelligent collection and analysis of preference data
The artists, music genres, cities, and price ranges that users searched for or viewed on the platform were monitored. - Dynamic segmentation
The iPresso system automatically created dynamic user segments based on their preferences and behavior. For example, “Rock fans in Berlin who viewed tickets for [specific band]” or “People interested in pop concerts in Krakow.” - Personalized content and offers
Each notification was tailored to the individual user. It contained information about a promotion for tickets to see their favorite artist, in their preferred genre, in a specific city. The message highlighted the benefits of the promotion (e.g., “Only now, 20% off tickets to see your favorite band!”). - Automatic message sending
Users received messages with dynamically changing content describing promotions and links to purchase tickets. - Real-time notifications about limited-time promotions
The system automatically sent alerts in the form of text messages and mobile push notifications about short-term sales of specific tickets.
Results
- Conversion increased by 18%.
- Ticket sales increased by 20%.
- User satisfaction increased by 16%, as confirmed by NPS surveys.