Notifications about concert ticket promotions

region
Europe
industry
Media and Entertainment
18%
Increase in conversion
20%
Increase in concert ticket sales
16%
Increase in user satisfaction

Challenge

A leading ticket platform in Europe had trouble fully leveraging its ticket sales potential, especially when it came to promotions, flash sales, and last-minute offers. Although the company knew what its customers liked, it sent them generic and mismatched notifications. As a result, interested users missed out on the best deals and the company lost money. The platform needed a dynamic and precise way to inform fans about opportunities.

Action

  1. Intelligent collection and analysis of preference data
    The artists, music genres, cities, and price ranges that users searched for or viewed on the platform were monitored.
  2. Dynamic segmentation
    The iPresso system automatically created dynamic user segments based on their preferences and behavior. For example, “Rock fans in Berlin who viewed tickets for [specific band]” or “People interested in pop concerts in Krakow.”
  3. Personalized content and offers
    Each notification was tailored to the individual user. It contained information about a promotion for tickets to see their favorite artist, in their preferred genre, in a specific city. The message highlighted the benefits of the promotion (e.g., “Only now, 20% off tickets to see your favorite band!”).
  4. Automatic message sending
    Users received messages with dynamically changing content describing promotions and links to purchase tickets.
  5. Real-time notifications about limited-time promotions
    The system automatically sent alerts in the form of text messages and mobile push notifications about short-term sales of specific tickets.

Results

  • Conversion increased by 18%.
  • Ticket sales increased by 20%.
  • User satisfaction increased by 16%, as confirmed by NPS surveys.
Check out iPresso Media&Entertainment

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