Notifications about discounts on transport services

Challenge

A booking platform specializing in comprehensive travel organization struggled with low effectiveness of transport promotions. Despite regularly offering attractive discounts on airline, train, and bus tickets, most customers were unaware of the available promotions or received information about them too late.

The company decided to implement a system of intelligent notifications about transport discounts using the iPresso Marketing Automation platform to increase the effectiveness of promotions and improve customer satisfaction.

Action

1. Advanced customer segmentation
   iPresso enabled the creation of detailed customer segments based on:
   Transport preferences:
   
   1. Business travelers who prefer flights
   2. Families who choose rail transport
   3. Backpackers who use buses
   4. Lovers of spontaneous trips
2. Automatic discount notifications
   The system implemented various types of automatic notifications, including price alerts and information about promotions for transport services.
3. Personalization and timing
   The iPresso system has enabled the optimization of notification sending times, the adjustment of communication frequency, and the automatic sending of personalized content based on preferences.
4. Omnichannel
   The company implemented communication through various channels:
   
   1. Email marketing with dynamic pricing
   2. Push notifications in the mobile app
   3. SMS with instant promotions

Results

• Smart discount notifications contributed to a 32% increase in conversions in promotional campaigns for transportation.
• Thanks to proactive promotional campaigns, the company achieved a 28% increase in off-season transportation service sales.
• Cross-selling of other services during transportation discount notifications contributed to a 24% increase in average order value.