Challenge
An educational platform specializing in paid courses had many valuable e-books and guides in its library. Unfortunately, it noticed that users were not downloading educational materials, which were lost in the maze of offers. Most visitors browsed the home page and left without leaving their contact details.
The company chose iPresso to implement an intelligent system for promoting e-books and educational materials based on user behavior and interests.
Action
- Intelligent recommendations based on activity
The system analyzed which sections of the site users visited and automatically recommended related educational materials. - Transparent forms
The educational platform did not want to discourage interested people with a large number of fields to fill out. Instead, with iPresso, it created a form where all you had to do to download the e-book was enter your email address. This increased conversion at every stage. - Sequences with online educational materials
After downloading the e-book, users automatically entered a 7-day email sequence with additional materials and a gradual introduction to paid courses. Each email was thematically related to the downloaded material. - Cross-selling between materials
Each e-book contained a CTA directing users to related materials available on the website in the form of articles and downloadable files. Additionally, when a user visited the website, a pop-up appeared advertising paid courses related to the content being viewed.
Results
- The number of e-book downloads increased by 28%.
- Conversion to paid courses increased by 19%.
- 23% more people subscribed to the newsletter.
