Recruitment campaigns for new students

Challenge

A private university was experiencing a decline in the number of applicants. Traditional recruitment methods were not working and were costly.

The university decided to use automated recruitment campaigns in iPresso to increase enrollment and improve communication with candidates.

Action

1. Creating scenarios for different groups
   iPresso enabled the creation of dedicated communication paths for different types of candidates:
   
   1. High school graduates planning to pursue a bachelor's degree
   2. Graduates looking for a master's degree
   3. Working people interested in part-time studies
   4. Candidates for postgraduate studies
2. Automation of the recruitment process
   The university implemented a multi-stage automation process. The system automatically collected contacts via forms on the university's website, sent links with the most important tips for future students, and ran campaigns directing candidates to dedicated landing pages.
3. Relationship building
   Information materials about fields of study, personalized emails with graduate stories, and invitations to open days and workshops were sent automatically.
4. Conversion
   The system sent reminders about recruitment deadlines and links with instructions on how to fill out application documents.
5. Personalization of communication
   iPresso enabled content personalization based on the selected field of study, form of study (full-time/part-time), the candidate's stage of life (high school graduate/university graduate/working person), and activity on the university's website.

Results

• Conversion increased by 22%.
• 15% more candidates applied for studies.
• Due to the automation of recruitment campaigns, the university reduced its marketing costs by 17%.