Challenge
A company specializing in organizing and broadcasting live events (concerts, festivals, movie premieres) was struggling to effectively promote its events. Traditional advertising methods were becoming less effective, and the company needed a way to reach a younger, digital audience. The key problem was insufficient use of social media's potential to engage the community and convert interest into actual purchases.
Action
- In-depth analysis and audience segmentation
A detailed analysis of the demographic and behavioral data of existing and potential participants (age, location, preferred music genres, favorite artists, lifestyle interests) was conducted. - Exporting customer segments to FB and Google Ads
The iPresso system collected user data and performed segmentation. The finished customer groups were sent to Meta Ads and Google Ads. In this way, the company created custom audience groups on Facebook and remarketing lists in Google Ads to target ads only to certain segments. - Building community and engagement
Email and SMS campaigns about upcoming events were sent to recipients, using puzzles and competitions to generate excitement and discussion. - Conversion optimization
Thanks to iPresso, ads with a small discount code were sent to people who showed interest but did not purchase tickets.
Results
- Online ticket sales increased by 26%.
- Audience engagement increased by 19%.
- Thanks to precise ad targeting and the use of engaging organic content, the cost of acquiring a participant was reduced by 17%.
